We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more effective and useful if we learn how to manage...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Overcoming 3 Unique Challenges to Marketing a B2B Brand
If you’ve got a B2B brand - selling your products and services to other businesses - then you know that there are some very unique challenges to marketing your...
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that reflects our values. So let's talk about that...
4 Occasions Your Brand Story will Make You Stand Out
Your brand story touches off a story in the mind of your audience that involves them and sets you apart as the only one they'll trust to solve their problem. But if...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
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Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working in sales usually means you’re loaded with...
Meet Our Animal Lover: Alex
We’re really excited to welcome a new designer to the Resound team! And, let’s be honest, we were all anxiously waiting for another awesome “Meet Our Teammate” blog...
Yup, We Moved!
Change. Change is a good indicator of growth. But every now and again, there’s some growing pains that accompany the change. These “stretch mark” moments are...
Banks & Credit Unions Need Brand Identity
Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute to see a bank or credit union operating on...
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art...
Brand Identity Helps Organizations Grow
Growth. You’re as likely to hear this word come out of a CEO’s mouth as you are to watch the Cubs not make the post-season cut. In today’s economy we use words like:...
Brand Identity Creates Competitive Differentiation
One of the most prevalent problems we see companies face today is the lack of competitive differentiation. If you were to do a quick Google search of liberal arts...
7 Things We Learned in 7 Years
I can’t believe it’s been seven—SEVEN—whole years since we started this crazy Resound adventure. As David, Jeff, and I talked through plans for 2016 and beyond at our...
2015: A Resound Lookback
Welcome to 2016! How was your year? We don’t know about you, but our office sure changed a lot in the last year. In the course of 2015, Resound gathered 7 more...