In the complex world of accounting marketing, crafting a message that resonates isn’t just about being heard; it’s about making a genuine connection. As a marketing director in a growing accounting firm, your role transcends beyond mere messaging; it’s about sculpting a brand identity that’s both reflective of the firm and resonant with potential clients.
Mike Jones
Elevate Your Accounting Firm’s Brand Marketing with Curated Content
At Resound, we understand the many challenges that marketing directors at accounting firms face. The digital marketing...
Create Monopoly Power with Content: Understand Your Audience
Did you know your content ideas can give you monopoly power in your market? That's because when you really know your...
Exposing Accounting Stereotypes with the Remarkabrand Index
Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige...
Internal Branding: The Power behind Your Brand
Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal...
Why AI’s Shortcomings Are Good News for Marketing Leaders
Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the...
Using AI for Content Creation to Produce Ideas that Matter
In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what...
B2B Brand Merger: Lead Your Firm through the M&A Process
Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed...