Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal...
Mike Jones
Why AI’s Shortcomings Are Good News for Marketing Leaders
Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the...
Using AI for Content Creation to Produce Ideas that Matter
In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what...
B2B Brand Merger: Lead Your Firm through the M&A Process
Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed...
What Every Accounting Firm Should Know About Branding
Accounting firm rebrands hardly ever happen in perfect conditions. But it's those challenges that grow us into leaders who...
Why Strong Relationships Mean Great Business for Professional Service Brands
When someone is only after the sale, you can usually tell. But if someone you do business with slows down and takes the...
Write a Book Using Your Content Strategy, Part II
If you know so much about it, why don’t you write a book? Imagine being able to say: “Yeah, I did that... and here it...
Write a Book Using Your Content Strategy, Part I
As we all know, there’s more than one way to get your firm’s brand out into the world. Traditional content strategy with a...
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