Not all brands have a personality, but the ones you remember do. Walking into a Mcdonald's is different from walking into a...
Mike Jones
Brand Identity: Fine-Tuning Your Frequency
Bold vision separates the active from the passive, the fine-tuned brand from the scattered brand. Had he not imagined...
Brand Identity: What’s Your Frequency?
If you’re breaking ground with some new start-up in Austin, Texas, or in Silicon Valley, you’re in a place that eats,...
Nobody Trusts Copycats – Superficial B2B Branding
Why would you trust a copycat? Unless you’re looking for something cheap, shoddy, and just waiting to crumble, you probably...
Chasing Trends and Superficial Branding
“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate...
Why Real Brands Can’t Be Invented (Part 3)
We've been talking about why a real brand can't be invented out of thin air or tailored specifically to meet a certain...
Why Real Brands Can’t be Invented (Part 2)
A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it...
Why Real Brands Can’t Be Invented (Arbitrary Branding Part 1)
How often have you done something because everyone expects you to? Probably once a day—if not more. While doing what’s...
