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Branding

Why Branding Matters

When it comes to developing a brand, many companies will settle for a logo and name that seems unique. They believe that if their logo and name are clever enough, they will stand out in the marketplace. And they might. But it’s a mistake to brand on anything other than your substance. Your authentic brand Read More

Branding

3 Ways Brand Values Build Your Business

In the ‘90’s, we talked a lot about whether or not character matters. If you’re wondering, your values are the most real thing in the world, informing how you live out your brand values. Here’s why values — and character — both matter. To put it another way, values inform character. And character pays the Read More

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