It’s a new year, and I’m sure for some in your company, that means they’re bandying about the ‘R’ word in your latest strategic planning meeting. You know the word: Rebrand. But is this really the year for such an exhaustive (and perhaps exhausting) change to your company? Is this really what you need to Read More
Topics
SEO For Marketing Managers with More Brains than Budget
Search Engine Optimization (SEO) sits at the heart of inbound marketing. As a manager, you only want to invest so much time in the details of SEO. Yet, you still want to be able to educate other leaders on it and have a sensible conversation with an SEO specialist when the situation arises. This article Read More
Saturating Your Organizational Culture with Values
Who determines values in your organization? Is it your CEO? Your board? Your marketing director? If you work for one of the few companies that receive input on corporate values from the leadership team…count yourself lucky. In my experience, anything related to differentiation and messaging tends to be relegated to the marketing team – values Read More
Attributes of Remarkable Brands | Transparent
Have you ever had a meeting with a vendor where you were fairly certain that their entire goal in life was to “sell” you? They didn’t care if they lacked the best product, or the best price, or the best customer service…they were bound and determined to “spin” it and convince you they did. They Read More
Attributes of Remarkable Brands | Empowering
We’ve covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand. So far, we’ve established three traits that are integral to any remarkable brand: Purposeful, authentic, and responsive. Here comes 4/5. I’m sure we can all think of some pretty non-remarkable brands. As a consumer, what’s one of Read More
Attributes of Remarkable Brands | Responsive
When was the last time you were on a support call…for a really long time? Now imagine that your call is stretching past dinnertime. You’re getting hungry. You’re probably frustrated. And there’s no end in sight. Ding dong. There’s a pizza guy at the door. You didn’t order a pizza. This is exactly what a Read More
Attributes of Remarkable Brands | Authentic
So, remarkable… That’s a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least, I’ve noticed that five traits are typically present in brands that I (and the rest of the world), call remarkable. They are: Purposeful, authentic, responsive, empowering, Read More
Attributes of Remarkable Brands | Purposeful
I talk a lot around here about remarkable brands. I also realize that’s fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very aware of a handful of traits (literally…a handful…five) that the most remarkable brands share. Purposeful | Authentic | Responsive | Empowering | Transparent These are the backbone Read More
Color Speaks: Using the Right Colors in Your Branding
Think about the McDonald’s logo right now. What color is that M? Yup, it’s yellow. Or, gold, if you prefer. (Ya know…Golden Arches?) I’ll bet it took you .3684 seconds to come up with that answer. Why? Because McDonald’s has been very purposeful in their use of color over the years. When you’re driving down Read More
6 Web Development Don’ts for 2017
We’ve come to the last of the installments of our 2017 website tips. We’ve been through design. We’ve been through content. Let’s talk through the final piece of the trifecta: web development. This is where the rubber meets the road. All your strategy, design, and writing will pay off…if you build it correctly. Even though websites Read More
