Key Takeaways The Grant Thornton-CBIZ deal is an indicator that the accounting industry is undergoing a fundamental...
Mike Jones
AI vs Storytelling in Marketing: The Lesson From Pepsi’s Super Bowl Ad
With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good...
What is cheap AI content costing your brand?
Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little...
The Eide Bailly Rebrand: Lessons for 2026 Rebrands
In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New...
2025’s Biggest Rebrands: Lesson For Professional Services Marketers
Most professional services marketers watch big consumer brand rebrands from the sidelines. They assume those lessons don’t...
Your Firm Is Remarkable (You Just Need to Find Out How)
Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle...
Brand Discovery: Is Your Firm Suffering From a Bland Brand?
Your clients are pushing back on fees more than they used to. Repeat business feels less predictable. You’re seeing more...
Cracker Barrel’s $262 Million Rebrand Catastrophe: Lessons for Professional Services Marketers
Cracker Barrel lost $262 million in market value between August and October 2024. The cause? A rebrand that ditched the...
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