Branding, Resoundcast

Why Real Brands Can’t be Invented (Part 2)

A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it obliterates everything—trust, careers, and not the least of all, relationships. From the still-smoldering fallout of the Ashley Madison email hack to notorious, tabloid-worthy cover-ups, lying creates a situation no person, business, or company Read More

Branding, Marketing, Resoundcast

Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)

The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many people (especially in highly technical B2B industries like manufacturing, technology, or engineering) don’t believe in “branding”, or don’t believe it is capable of reflecting anything like an “authentic” identity. They think of branding as a company’s way Read More

Keep in Touch

Sign up for updates from the Resound team, thoughts on branding & design, and new job postings.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Learn More

Is your brand ready to grow?

Take our free brand assessment.

Get Started