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Think Like the Brand You Are

As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.

The Power of a Great Brand Metaphor

The Power of a Great Brand Metaphor

There’s any number of highbrow ways to kick this article off.  Where to start?  In going with a splendid example of a no-frills metaphor, I’m torn between:  William...

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Memorable Brands Have Personality

Memorable Brands Have Personality

Not all brands have a personality, but the ones you remember do. Walking into a Mcdonald's is different from walking into a Chipotle. Sprouts feels different from...