“Do you have videos? Videos are the best! Oh you’ve got to have videos,” … said every SEO and marketing guy ever. For the most part, and in a world that’s increasingly...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Pros and Cons of the Letterless Brand Mark
The Nike Swoosh. The Golden Arches. The Instagram camera. If you stop and think about it, you’d probably find that many of the big name brands you see, or interact...
Don’t Just Write Monthly Posts. Write a Book.
If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone who can talk deeply enough about a topic to...
Build Your Brand Anthem from Story
When you think of the American National Anthem, what comes to mind? Is it the melody? Or the first lines that many of us sang in grade school, or before a baseball game...
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Why Your Brand’s Location Still Matters
More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are...
How to Revive Your Company’s Strategy Culture
Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip on strategy. Let’s talk about how to get back...
Ins and Outs of Branding Your Organization
Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike,...
Product Branding Versus Organization Branding
Which came first? The product or the organization? While in many cases, the product stands tall—the splash it made, the awareness it sparked, and the customer loyalty...
Omissions in Your Writing Process that Cripple Your Leadership
Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of expertise. But building that leadership through...
Turn Your Single Product Brand into an Authentic Corporate Identity
Is your brand imprisoned by a single product? Don’t worry…we know someone on the inside who can help you escape. Some guy with an insane plan and a blueprint of the...
The Key to a Smooth Branding Experience
You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re...
The Simplest B2B Funnel Strategy to Get Started
In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are different from B2C funnels in that we're not...
Can Authentic Brands Be Canceled?
Last month, I wrote about how authentic brands that last and endure build a loyal community. This month, I’m tackling a logical, highly relevant follow-up question....