“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate that message when everyone from YouTube...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
3 Definitions That Expose Hypocrisy
Distrust poisons everything. When people are scared to question, because they can’t trust the response, problems hide under layers of bureaucracy. But definitions...
Why Real Brands Can’t Be Invented (Part 3)
We've been talking about why a real brand can't be invented out of thin air or tailored specifically to meet a certain market demand. Remarkable brands are built from...
Radical Honesty Creates Bulletproof Cultures
https://youtu.be/vFypfRP5Z7M Your culture can be venomous or strong, but not both. We don’t like venomous cultures because they’re dehumanizing. We’re right to call...
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Why Real Brands Can’t be Invented (Part 2)
A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it obliterates everything—trust, careers, and...
Why Real Brands Can’t Be Invented (Arbitrary Branding Part 1)
How often have you done something because everyone expects you to? Probably once a day—if not more. While doing what’s expected is part of life, it’s another trap for...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 2)
The Problem of Non-Branding In our previous article in this series, we looked at the problem of ‘non-branding’ for B2B companies. We looked at the various reasons why...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)
The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many people (especially in a highly technical B2B...
4 Causes of Accidental Branding (Part 2)
The world needs your brand. Your brand is unique, dare I say, remarkable. So your brand needs to resonate strongly with its authentic identity. But we all know a lot of...
How Brand Strategy Workshops Drive Clarity Deep
Without a structured approach, strategic planning fails to touch the ground. Here are the three ways a well-structured brand strategy workshop — and importantly, the...
4 Causes of Accidental Branding (Part 1)
We talk a lot about how the world needs brands as they are at Resound. Meaning - a company should be itself - have its own unique and true identity - and not try to be...
How Newspapers Build Content for Skimmers
The abundance of interesting articles makes it tough to cut through the clutter and get your message into the hearts and minds of your audience. But newspapers have it...
3 Things Decision Modes Teach Us About B2B Buyers
Decision modes affect communication. The method and mood people bring into decision making affect their reasons for buying and how they need information delivered. This...
