Think about the McDonald’s logo right now.
What color is that M?
Yup, it’s yellow. Or, gold, if you prefer. (Ya know…Golden Arches?)
I’ll bet it took you .3684 seconds to come up with that answer. Why? Because McDonald’s has been very purposeful in their use of color over the years. When you’re driving down the road and you see that yellow M, there’s no doubt that a Big Mac and Coke are within reach (and if you’re hungry…they just bought themselves some business).
Why do you think they chose gold/yellow? Could it be because yellow is very easily seen? How about because yellow denotes friendliness/happiness? With a tagline like I’m Lovin’ It, they’d certainly want to stay away from colors like sludge green . . .Read more