A crucial part of user-focused design is eliminating pain points. We go through the process of creating detailed personas so that we can streamline our design and content to fit their individual context. Good personas include webographic information such as device, expertise, and preferred websites, so we better know how to design an interaction that feels Read More
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Five Steps to UX-Proof Your Website: Personas
Think about a product or service that has made an impression in your life. Maybe it’s an app or web service, or maybe it’s something like a kitchen tool. It’s something you reach for every day, and not just out of necessity. You don’t just use it passively, you genuinely enjoy the experience. This product Read More
Five Steps to UX-Proof Your Website: Part 1
Many companies mistake a slick, clean website for an effective website. In a culture that values outward appearance and presentation, we’ve lost sight of the fact that our websites are supposed to be used, and not looked at. Many homepages truly look more like modern art pieces than websites, and not in a good way. Read More
