We’ve all been to websites with triple dropdown navigation menus, extensive lists of blue hyperlinks in a sidebar, and overcrowded headers full of items. We’ve all left a lot of those websites, too. Clear and thoughtful navigation promotes lead generation, customer conversions, and SEO. Bad navigation confuses and overwhelms your users, and increases your bounce Read More
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Five Steps to UX-Proof Your Website: Content Organization
Well organized websites feel like your hometown: you generally know where you are in relation to what is around you. You don’t need to search for directions to find where you want to go. You just go. The key is to organize your website information architecture so intuitively that the user doesn’t even have to Read More
Five Steps to UX-Proof Your Website: Chart the Tasks
A crucial part of user-focused design is eliminating pain points. We go through the process of creating detailed personas so that we can streamline our design and content to fit their individual context. Good personas include webographic information such as device, expertise, and preferred websites, so we better know how to design an interaction that feels Read More
Five Steps to UX-Proof Your Website: Personas
Think about a product or service that has made an impression in your life. Maybe it’s an app or web service, or maybe it’s something like a kitchen tool. It’s something you reach for every day, and not just out of necessity. You don’t just use it passively, you genuinely enjoy the experience. This product Read More
Five Steps to UX-Proof Your Website: Part 1
Many companies mistake a slick, clean website for an effective website. In a culture that values outward appearance and presentation, we’ve lost sight of the fact that our websites are supposed to be used, and not looked at. Many homepages truly look more like modern art pieces than websites, and not in a good way. Read More
