Criteria for Good Collateral
Usefulness over time. Portability, ease-of-use and keepability matter with collateral. Is it easy to carry around or forward in an email? Do people want to hold onto it...at least long enough to get to the next step with you? These thoughts go into every one of our collateral designs.
A continuing story. A business card can be the beginning of a story, where a sales sheet goes a little deeper. But whether you’re building a tradeshow booth or designing a marketing brochure, your collateral should effectively tell your brand’s story and make an impression on the minds of viewers every time.
The same sheet of music. Every piece of collateral should share elements that reinforce your brand. Just like your site should contain the same typeface, visual elements, photography and voice, all of those elements should make their way into your collateral and reinforce consistency in the minds of your prospects.
Our Collateral Design Capabilities
- Business Cards & Letterhead
- Brochures & Sales Sheets
- Case Studies & White Papers
- Tradeshow Booth
- Banners & Large Format Graphics
Want to build lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.