Our Values

Values reveal the compelling and remarkable DNA of a business — the reasons they do what they do — and guide individual decisions that ultimately create a memorable customer experience. Your core values are what the world really needs underneath that fantastic logo. This is the soul of our company.

Values that Power Everything - Even the Spreadsheet

Values plant a flag in the ground about what you’re willing to do and what you’re not. It sends this message first to you and your leadership team. Then to your employees. Then to those out there in the world. And through good times and bad, your values will help you weather the storm, bringing in business as you put your trust in timeless values that are good rather than a spreadsheet. Let values power the spreadsheet. Not the other way around.

Authentic Identity

We believe that each person and organization has a powerful story to tell, and the world is waiting to hear it. People shouldn’t slap on a new “look” and make others think they’re someone else. There’s a role in every community (and on every team) that only one person can fill. Only you can be you.

Relationships

Business isn’t just about making money. It’s about forming real relationships with customers, fans, and employees — treating them with care, and requesting the same. It’s about getting to know them. What do they like? What do they dislike? How can Resound provide exactly what they need? How can Resound help them do the same for their customers and staff? Resound puts people first.

Pure Creation

We do not copy other people, or even past projects. A different problem requires a different solution, and last year’s brilliant approach may not work for this year. That’s why Resound values pure creation. We encourage each other to collaborate and to find the best ideas. That’s why we love improv concepts! Support your teammates and push the limits of possible.

Candor

Resound doesn’t beat around the bush. Relationships are too important to sugar-coat the truth. Clients will get the answers they need, not necessarily the ones they want to hear. Resound isn’t interested in parroting ideas and stroking egos. However, encouragement and respect play a role in every interaction, because valuing others means valuing their opinions and feelings.

Local Culture

We value the people around us and their passions — no matter where we are geographically. Smart companies invest in their community, and we believe that culture is important. From our own neighborhoods, to entire states and regions, we will always look for and grow the remarkable. Or, as the saying goes, “Bloom where you’re planted!”