... but do you act like it?
Leverage the power of your brand's remarkability.
Attention:
Make your strengths more visible so that you stand out and gain market share.
Clarity:
Everybody within your company should be telling the same stories.
Confidence:
With the right tools to tell your brand's story, you can be sure that others get your brand.
01 It’s not an advertising problem.
Marketing your business can be a very real challenge. Is your brand attracting interest? Are your customers engaged?
If not, you might be tempted to diagnose it as an advertising problem – just throw out more ads, more emails, more tradeshows, more blog posts...more stuff and things.
02 It’s really a brand problem.
Marketing will never resonate if your organization doesn’t communicate from an authentic identity. Remarkable brand experiences aren’t born. They’re built.
How do you know your brand needs help?
Your customers don’t come back
You look exactly like your competitors
People don't know how to talk about you
Your team is directionless and lacks passion
Sales get tougher and tougher
03 Start with your brand's foundation.
THE FOUR BRAND PILLARS
Brand Definition
The Essence of Your Brand
Your core values and unique personality traits are what the world is really waiting for.
Brand Communication
Visual and Verbal Guidelines
You need guidelines for the whole organization to create the same experience across the board.
Brand Execution
Customer Experience
Make sure every step in your customer experience is interesting and engaging, both digitally and tangibly.
Brand Position
Competitive Differentiation
Brands can only stand out and earn sales if they corner a piece of mental real estate in the minds of potential customers.
It’s time to find the heart of your unique brand, because that is what resonates with your audience.
01 It's not an advertising problem.
Marketing your business can be a very real challenge. Is your brand attracting interest? Are your customers engaged?
If not, you might be tempted to diagnose it as an advertising problem – just throw out more ads, more emails, more tradeshows, more blog posts...more stuff and things.
02 It's really a brand problem.
Marketing will never resonate if your organization doesn’t communicate from an authentic identity. Remarkable brand experiences aren’t born. They’re built.
03 Start with your brand's foundation.
Brand Definition
The essense of your brand
Your core values and unique personality traits are what the world is really waiting for.
Brand Communication
Visual and Verbal Guidelines
You need guidelines for the whole organization to create the same experience across the board.
Brand Execution
Customer Experience
Make sure every step in your customer experience is interesting and engaging, both digitally and tangibly.
Brand Position
Competitive Differentiation
Brands can only stand out and earn sales if they corner a piece of mental real estate in the minds of potential customers.
Branding Services
Lasting relationships carry your brand into the future.
Have confidence in your marketing efforts with our unique branding process and services.
Brand Development
Great B2B brands inspire customers to think bigger and expect something great. Can your brand inspire in the same way? Of course it can. Define your authentic brand with our proven branding process. From values, personality, naming, logo, to story, we’ve got you covered.
Brand Experiences
Your brand isn’t simply an idea floating through time and space. Bring it to life with content, websites, video, photography, and creative assets. We can help you create compelling brand experiences that your customers are excited to come back to again and again.
Brand Consulting
Connect who you are with what you do through our brand consulting and expert strategists. Help your team internalize your brand values and story. Integrate brand messaging into your sales pitches. Create a brand-centric culture that resonates from the inside out.
Brands We've Helped
“They didn’t just give us a pretty logo, they really looked inside our firm to understand our clients, our team, and our reputation in the community. Working with Resound on the firm rebrand was a great experience. They made the whole process (from brand audit to launch) run very smoothly. Their team is creative and professional. I am very excited with the final product we received from Resound.”
Jaimi Koechel, Principal at Henry+Horne
Awards We've Won
Brand Conversations
In audio, in writing, in your inbox, every month.
B2B brands must connect with the basic function of the human heart. Namely, how can I trust this company? That’s what we talk about here. Building the kind of brand that’s authentic enough to come naturally for you and show consistency to the market. Our content makes you think and then put it into action with practical how-to’s, guides, and steps.
Blog
There’s nothing deeper (or more skimmable) than a blog post. Our articles are your master class in branding.
Podcast
Listen while you’re working or on-the-go. Absorb some brand wisdom and insights and become a pro.
Videos
Are you a visual learner? Check out our robust library of videos created to help you grow your brand.
Re:brand
Branding Sophistication, Delivered
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