Your organization is remarkable - now start acting like it.
Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.
Who is this book for?
- Up-and-Coming Professional Marketers
- Marketing Leaders
- Marketing and Business Management Students
- Startup Founders
- Small Business Owners
... who want to become better marketers and unlock the power of authentic branding.
Why Did We Write This Book?
Some people think “branding” is how a company invents — and perpetually reinvents — itself. But this is completely backward.
Nothing can change your identity. Not even you. If it changed, it wouldn’t be you.
This book is authored by three branding experts with 45+ years of brand strategy experience because everybody they've ever heard write and speak about branding has it all wrong.
Branding isn’t an invention. A new name and logo does not make a new company. In fact, this approach undermines customer trust.
Branding is instead about expressing the already-existing reality of an organization.
Refining your brand is about more truthfully representing the genuine, inner identity that is already there.
What's in the Book?
explains philosophy of branding: how and why brands are remarkable, the soul of a brand, and how a brand’s core purpose relates to its brand.
explain why authentic, truthful branding is so important by discussing four major myths that people tend to believe about branding.
give tactical advice on how to unlock your brand, explaining how to discover your brand’s purpose, values, and vision in order to unlock your brand identity.
get you ready to show your brand to the world. Your brand expression is the way your brand communicates outwardly. Storytelling is an important part of this, but the story must be honest!
reflect on rebranding and growth, offering you an understanding of what business “growth” actually means, how a brand can aid the growth of a business, and when a business has grown and changed so much that rebranding is necessary.
By the end of this book, you'll know just how remarkable your organization is — and how to start acting like it.