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Build Brands with Confidence.
Why Organic Growth is Dropping Across Accounting Firms and What It Means for Your Marketing
Key Takeaways Organic growth among the 100 largest U.S. accounting firms slowed to 7.0%, the slowest pace in five years Growth hasn't disappeared; it's concentrating in firms that give clients a clear reason to choose them For accounting firms to grow organically,...
The $5 Billion Grant Thornton + CBIZ Deal and What It Means for Independent Accounting Firms
Key Takeaways The Grant Thornton-CBIZ deal is an indicator that the accounting industry is undergoing a fundamental restructuring There’s a widening divide between enormous, PE-backed platforms competing on scale and independent firms competing through specialization...
AI vs Storytelling in Marketing: The Lesson From Pepsi’s Super Bowl Ad
With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good story always trumps AI. Stealing Coca-Cola’s polar bear mascot, Pepsi’s commercial shows the bear having an identity crisis as he’s just chosen...
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