Resources
Build Brands with Confidence.
Using AI for Content Creation to Produce Ideas that Matter
In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial Intelligence (AI) into this equation? Can we really maintain authenticity while leveraging AI for content...
B2B Brand Merger: Lead Your Firm through the M&A Process
Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed decisions lead to a lack of coordination in the culture and a timid approach to the market. I had a conversation with Jaimi Koechel who’s a veteran...
What You Need to Know to Write a Persona for Professional Recruiting
Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint, the same principle applies. It's a question of your firm's values and personality and those candidates out there that would thrive in that...
Monthly Insight Videos
Branding Webinars
Resoundcast Episodes
The Brand Identity Podcast
Conversations about finding your authentic brand to build lasting relationships with customers and staff.
You Are Remarkable
Our book helps businesses and organizations unlock their authentic brand identities and express them to their customers.
Resound Newsletter
Get nuggets of branding wisdom, pro tips, and free resources in your inbox each month. Plus be the first to know about upcoming events.