Get focus through coordination.
Planning the next 12 months gives you the kind of order and structure that most brands lack. But surprisingly few brands put much stock into planning, because they know things will change. So what’s the point in planning?
Here’s the point: Even if you don’t know what the year holds, your planning will prepare you to make faster decisions and remain on-message the whole time.
So we’ve created this marketing checklist to help. Every organization is unique; your specific company size, industry, product-offering, and buyer personas will play a big part in determining what makes sense for where your brand needs to go.
Truly remarkable brands have a significant portion of these in their marketing plan each year. Use this list, abuse it, and certainly add to it as your business needs require.