Keep your customers coming back (with their friends).
Bring your branding to life.
Your brand guidelines don’t do anyone a bit of good sitting on the CEO’s bookshelf. And make no mistake, there’s a group of people waiting to connect with your organization. It’s time to roll out your organization’s authentic identity and stand out from all the noise.
It's the Digital Age.
Statistically, 84% of B2B buyers will check out your website before making a decision. Every page on your site should be helpful to them and consistent with your company’s voice. If that means an update, a redesign, or a new website, our team’s got you covered. So here's how we do it.
We always start with an audit, because we wouldn’t dare to solve problems you don’t even have. Let’s meet up with a workshop to define your goals and audience first. Are there gaps in the current user flow? What’s working, and what’s not?
We’ll follow up with detailed report featuring a competitor analysis, recommended marketing roadmap, and next steps.
Success only happens when we’re all on the same page from the beginning.
Typical Investment: $5,000
Even in digital experiences, people still look for real connections with other people. Your organization’s website should make it easy to build a relationship with the human behind the IP address.
Our collaborative approach ensures your website will work better, lighter, and smarter – and ultimately delight your customers. Our designers, content strategists, and developers work together to create the messaging, user flow, and design that fits your audience’s needs. Then they bring that vision into reality.
Compared to more segmented (or “waterfall” processes) our collaborative, “agile” process allows for flexibility as your website comes to life. We check in with you regularly (usually weekly) to gather feedback and assign priorities as we build out certain features. And if a new idea comes up or a change in the project needs to happen, we can accommodate them because of our flexible approach.
In every project, quality assurance and testing remain a priority for every feature on the new site. This ensures the best possible product (one that works as it should from day one). We include a launch strategy and process to mitigate downtime for your customers. And, of course, every website we design is responsive for mobile devices.
Typical Investment: $10,000–$40,000+
Yeah, that’s a big range. But really, there are a lot of variables in website development. Things like marketing automation integration or ecommerce setup can dramatically impact the cost of the project. We can provide a more concrete number once we understand your organization’s project and particular goals.
Your audience is constantly changing and adapting, and so should your marketing. Even the best strategies demand a little iteration as time goes by. We find that monthly analysis and optimization will continue to improve your online presence and increase target metrics year over year.
Typical Investment: $500 to $2500 per month
Because it's not all about the website.
Think about your potential customers – think about their journey. Where are they going to interact with your business? On your Facebook page? Your email newsletters? How about your voicemail? Even your physical receipts can be a platform for getting your brand’s unique message out to the world.
The key is for the transition between digital and real-world experiences to be seamless.
In marketing, everything you do should be strategically informed. Some platforms might be insanely popular, but not helpful for your business. There are hundreds of ways to digitally interact with your audience, so don’t get too fixated on matching what everyone else is doing. Resound can help you be creative and strategic in reaching the people that matter most. That could look like:
- Photography & Video
- Social Media Accounts
- Content Management Systems
- eCommerce Platforms
- Email Marketing, Automation, CRM Systems
- Digital Tools, Assessments, and Quizzes
- eBooks and Whitepapers
Not all of life happens online. (People are still people. They’re still looking for tangible connections.) You have the opportunity to make memories in real life. The key to being memorable is consistency – present the same message throughout every customer touchpoint. Now, obviously no two organizations are alike, so let’s talk through the right strategy for you. This might look like:
- Print and Packaging Collateral
- Sales Materials
- Signage and Installations
- Trade Shows and Events
- Promotional Assets