You are most relevant when you’re in your audience’s story. So how do you know which kind of story you’re telling? I other words, is it about me, my customer, or about something we all believe is bigger? The simple test is in how it fits into a sentence. Attribute: “Our product has x.” Example: Read More
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Protip: Have a Negativity Session
Did you know that “problem-minded” people are better problem solvers? It turns out, the longer you spend thinking about the problem, the simpler the solutions that present themselves. Usually, when people talk about being “problem-minded,” they’re talking about having a negative outlook. And that’s one way. But it’s not helpful. To actually solve problems, you Read More
Our Free Assessment: New and Improved
You can’t wait until your project is “perfect” – you’ll never introduce it to the world…because perfect is a lie. Sometimes it’s better to ship it, gather feedback, then make it better. Plus, your community can give you important outside perspectives and ideas. You can’t get to remarkable on your own. That’s pretty much where Read More
Taking Your Brand to the Next Technology Level: Highlights from NextCon 2016
A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST It seems like the business conference industry is hitting a new high. Beyond the big guys like SXSW, CES, Inbound, and Dreamforce, I’m seeing loads of other conferences joining the space. And it’s been fun seeing some newer conferences starting up Read More
Brand Assessment Webinar
A delighted customer will come back and bring their friends. Isn’t that every business’s dream scenario—to create experiences so remarkable that their customers not only want to continue to do business with them, but also tell all their friends? I know that’s what I want. Experiences like that can only be built upon one foundation: Read More
3 Tips For Working From Home
Let’s face it, there’s really no 9–5 anymore. It’s easy to work from home at 2am, at least for my projects. Companies are heading further towards remote workstations and away from inflexible work hours. Most of us are checking and responding to emails, writing presentations, or filling out paperwork way outside of normal working hours. Every Read More
Introducing Our Downloadable 2016 Marketing Budget Checklist
It’s that glorious time again when all you talented marketers begin planning and budgeting for the new year. I can smell the 4pm coffee already. Marketing is hard, and we get that! So this year we want to help each of you tell your remarkable stories well by providing a PDF Marketing Budget Checklist. Check off Read More
Search Engine Ranking Factors: Moz’s 2015 Survey
Moz’s SEO Pro app is one of our favorite tools for auditing, planning, and reporting on the effectiveness of our search engine marketing strategies. And not only do they offer a fantastic SEO tool, but they give out tons of free insights through their blog, including today’s release of the results of their annual Search Engine Read More
The Internet Gets a Speed Boost with HTTP/2
It’s finally here, the next big thing you didn’t know you were waiting for: Hypertext Transfer Protocol 2 (HTTP/2). I’m sure you’re asking yourself “what is that?” I was too, so I did some reading. HTTP/2 is the latest approved version of HTTP, the protocol used by browsers to download websites from servers. The last Read More
WikiWand: Our Newest Favoritist Way to Read Wikipedia
Confession: we’re big Wikipedia readers. Like the kind that can spend hours clicking through from one related article to another and totally forget how long we’ve been staring at our computer / iPhone. While we love the content and ability to wander through the endless knowledge on Wikipedia, the reading experience is less than ideal. Read More
