I've written extensively about AI in marketing, from questioning when professional services firms should trust AI content...
Tools & Resources
Ten AI Use Commandments for Marketers: Protecting Your Brand’s Soul from AI Temptations
A few months back, I wrote about why AI won't save your B2B marketing. The post sparked a few conversations with some of my...
3-Step Process to Differentiate Your Brand from the Competition
Comparisons help contrast two things, bringing out differences and showing how each is special. Why does this matter for...
7 Attitudes and Actions that Make You Grow in Tough Times
On March 24th, I attended Navigating Business During a Financial Crisis put on by Scott McIntosh, an experienced...
A Basic Guide To Using Zoom for Remote Meetings
Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One...
Conference Call Bingo (downloadable sheets)
Download the PDF here and share with your friends: So it's you're...
Protip: A Simple Test of Relevance
You are most relevant when you’re in your audience’s story. So how do you know which kind of story you’re telling? In other...
Protip: Have a Negativity Session
Did you know that “problem-minded” people are better problem solvers? It turns out, the longer you spend thinking about the...
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