Differentiating yourself in the market is a process, much like a high school grad going to college to find himself. Luckily, you’re a business, not an Adventure Education major (yeah, that’s a thing), and we don’t need a year, months or even weeks to get to the bottom of this. Let’s talk about how we Read More
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Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or are transactions more important now? Let’s talk about the different ways to measure those two ways of thinking about content strategy. Can They Trust You? Let Read More
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we’ve worked with some pretty tough, focused brands who don’t like to waste money. So it made sense to us when we saw branding elder statesman Marty Neumeier describe his brand ladder. He insists — Read More
7 Attitudes and Actions that Make You Grow in Tough Times
On March 24th, I attended Navigating Business During a Financial Crisis put on by Scott McIntosh, an experienced businessman, with Ben Bottner and Jon Deiter to discuss tactics and attitudes for winning during a recession. Here are 7 attitudes and actions I took away from the conversation. What do a serial entrepreneur, a mining magnate Read More
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice idea. You own them when they work. So let’s learn how to put your values to work every day and build your brand. Your brand’s values work in your company before Read More
Conference Call Bingo (downloadable sheets)
Download the PDF here and share with your friends: Conference Call Bingo So it’s you’re working from home. How hard can it be? You got this. Your kids are watching Frozen 2 (for the twelfth time today, but you don’t care, because those lovely savages are at least quiet). You’re looking totes profesh (at least Read More
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is at the exact place to brand, and not every company needs a lot of branding. It can be a waste of money in some cases. Let’s talk about when it is and when Read More
2 Weeks to Turn Brand Values into Accountabilities
Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I told you there’s a clear, everyday process you could execute in the next two weeks with your team that will help you become more interesting and remove hypocrisy (when your company says it believes Read More
Discover Your Brand’s “Why” in 1 Hour
Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you buy and what you sell. Do your hires represent your values? Do your products reflect your beliefs about what’s best for your customers? Do your services reflect your best intentions Read More
Find Yourself: 2.5 Steps to Quick Brand Wins
Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by what you actually do. Here’s a way to do that today. You don’t need to be in college to go on a journey of self-discovery (if you’re smart, you’re doing it your whole life). However, Read More
