We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more effective and useful if we learn how to manage these kinds of projects efficiently by helping people to help themselves. Creatives. Innovators. Problem solvers. They’re not fundamentally different from accountants, doctors, or Read More
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Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that reflects our values. So let’s talk about that here. Note: Here’s the worksheet we use. Download for free here. Everyone wants to feel good about the story they tell about themselves Read More
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction — like there’s a spine of steel going through your company. How do they do this? By showing you what you stand for and holding you accountable to it. And with the right process and commitment, Read More
Develop Your B2B Brand Personality Traits in 5 Days
Differentiating yourself in the market is a process, much like a high school grad going to college to find himself. Luckily, you’re a business, not an Adventure Education major (yeah, that’s a thing), and we don’t need a year, months or even weeks to get to the bottom of this. Let’s talk about how we Read More
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or are transactions more important now? Let’s talk about the different ways to measure those two ways of thinking about content strategy. Can They Trust You? Let Read More
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we’ve worked with some pretty tough, focused brands who don’t like to waste money. So it made sense to us when we saw branding elder statesman Marty Neumeier describe his brand ladder. He insists — Read More
7 Attitudes and Actions that Make You Grow in Tough Times
On March 24th, I attended Navigating Business During a Financial Crisis put on by Scott McIntosh, an experienced businessman, with Ben Bottner and Jon Deiter to discuss tactics and attitudes for winning during a recession. Here are 7 attitudes and actions I took away from the conversation. What do a serial entrepreneur, a mining magnate Read More
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice idea. You own them when they work. So let’s learn how to put your values to work every day and build your brand. Your brand’s values work in your company before Read More
Conference Call Bingo (downloadable sheets)
Download the PDF here and share with your friends: Conference Call Bingo So it’s you’re working from home. How hard can it be? You got this. Your kids are watching Frozen 2 (for the twelfth time today, but you don’t care, because those lovely savages are at least quiet). You’re looking totes profesh (at least Read More
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is at the exact place to brand, and not every company needs a lot of branding. It can be a waste of money in some cases. Let’s talk about when it is and when Read More
