Topics
Branding

For Brands, Love is the Bottom Line

Seems like everyone these days is a copycat. Brands who used to mean something are now trying to predict where culture is going so they can run to the front and pretend they were always leading the parade. Understanding and practicing love is the difference between brands that use people and brands that really serve Read More

Keep in Touch

Sign up for updates from the Resound team, thoughts on branding & design, and new job postings.

Branding, Culture

Get Practical about Values

Listing a set of values is pretty easy. But if you don’t allow yourself and your staff the time and energy to build your values into a culture, the values will never have the power to build your brand. Let’s talk about values and how to get past those roadblocks so your brand can benefit Read More

Branding

Protip: Find Your Brand’s Enemy

When you identify your enemy, you give everyone inside and outside your company a shorthand by which to understand and describe who you are, your values and what you probably do. Think about it: Your enemy: termites. Your organization: pest control Your enemy: the confusion of the tax code. Your organization: tax prep. Your enemy: Read More

Branding

No Brand Can Be Everything

Brands fail when they try to be everything. And even though we can easily tell the difference between brands that know who they are and brands that don’t, developing your own brand can seem random and uncontrolled. Let’s see if we can arrive at some clarity. “The World Needs You As You Are.” And it Read More

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Learn More

Is your brand ready to grow?

Take our free brand assessment.

Get Started