Don’t Just Write Monthly Posts. Write a Book.

by Mar 2, 2023Content Strategy

Book authorship through blog posting

Don’t Just Write Monthly Posts. Write a Book.

by | Mar 2, 2023

If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone who can talk deeply enough about a topic to write a book demonstrates depth and experience.

But who has time?

Create a Path of Least Resistance

The key is to make a process that makes the writing of a book the path of least resistance.

A printed, published book is a sign of expertise, whether you self-publish or you get a publisher to do it. But in order to go the long haul, it has to be worthwhile and it has to fit your work and life.

It has to be easy: it has to fit your work and life. This is where a strategy and good project management come in. Project management creates a path of least resistance, making it easy to reach goals. A bad process makes this hard. A good process — one that works for you — makes this easy.

It has to be worthwhile: It has to produce content today, not just in a year. The payoff for writing a book is down the road a ways. But your process should have you creating content that creates thought leadership today, even as you’re compiling insights for your book.

Our Process: Content Strategy (with a Book as a Bonus)

The way we look at it, if you’re creating content for a book, why can’t you use that content for monthly emails, social posts, and blogs?

It should be as easy as talking about it. You can actually write a book without typing a word. Since writing is your insights, organized and captured in book form, you don’t necessarily have to “write” in order to write a book.

Here’s how we wrote ours:

  • One partner wrote the ToC and outline.
  • Another partner wrote questions for each section in the outline.
  • I interviewed two of the partners in a Zoom call, where we had a structured conversation around those questions.
  • That Zoom meeting got written into a chapter (for you, this could be a ghostwriter, staff member, or author).
  • The team edited and read the manuscript with our chief creative officer creating the formatting, cover, and any other creative. He also published on Amazon.

If you’re publishing monthly, consider turning that content into a book.

Usually, this works best when your content schedule follows your proposed book outline, which means a little planning is in order.

If you’re willing to get help, there’s no reason you can’t write a book, as long as you’re willing to share your experience and maybe your process with the world either by writing or verbally sharing your insights in a podcast.

The Whole Enchilada

Although you can write a book with a content strategy, to get the most from your money, make sure…

  • You’re ready to create thought leadership. If you’re new to the industry, this might not be the move right now.
  • You know your brand. Usually, this means a branding process that’s meant to solidify your values, personality traits, and brand story, as well as verbal and visual guidelines. It’s nice to have that all figured out before you write an entire book and have to go back and make heavy edits because it lacks consistency. Obviously, we can help.
  • Know how your brand strategy works with your book. This means a content planning workshop where you define the book you want to write, including a mind map of chapters. You then create the plan to create content for the book on a monthly schedule. That schedule becomes the content plan and can be published as a blog post roughly summarizing the chapter, an email, and social posts that all link back to the blog post.

Write Your Book, Monthly

Some people pay for a monthly content strategy without a book at the end, and it’s still worth it. The real magic happens when you plan your content with your book’s table of contents in mind.

This gives you monthly content that will build your thought leadership and a book you can send your clients at the end.

And when you’ve shared your approach to your industry, and people start seeing it as the gold standard, everyone else looks like second-best.

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

Using AI for Content Creation to Produce Ideas that Matter

In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial Intelligence (AI) into this equation? Can we really maintain authenticity while leveraging AI for content...

B2B Brand Merger: Lead Your Firm through the M&A Process

Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed decisions lead to a lack of coordination in the culture and a timid approach to the market. I had a conversation with Jaimi Koechel who’s a veteran...

What You Need to Know to Write a Persona for Professional Recruiting

Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint, the same principle applies. It's a question of your firm's values and personality and those candidates out there that would thrive in that...

What Every Accounting Firm Should Know About Branding

Rebranding hardly ever happens in perfect conditions. But it's those challenges that grow us into leaders who can push through and win. For example, in my Remarkabrand podcast conversation with former client Jaimi Koechel—an award-winning marketing director with deep...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.