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Content Strategy, Web Development

Five Steps to UX-Proof Your Website: Part 5 Sitemap and Navigation

We’ve all been to websites with triple dropdown navigation menus, extensive lists of blue hyperlinks in a sidebar, and overcrowded headers full of items. We’ve all left a lot of those websites, too. Clear and thoughtful navigation promotes lead generation, customer conversions, and SEO. Bad navigation confuses and overwhelms your users, and increases your bounce Read More

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Content Strategy

How to Do Inbound Without Being a D-bag

Unless you’ve been hiding under a rock for the last 5 years, you’ve watched the shift in marketing toward “inbound.” You’ve probably been around for the soapbox preachers screaming, “CONTENT CONTENT CONTENT!” Maybe you’ve subscribed to the Hubspot (aka inbound King) newsletter. To me, it’s starting to feel like a frenzy. 45% of marketers say Read More

Content Strategy

The Right Words for Your Website

*scroll* “The 2017 bob-length haircut… Six ways to make a mason jar salad….23 Words or Phrases to Eliminate from Your Marketing Today… Wait, words to eliminate? I’ll bet I use more than half of these…unless it’s all buzzwords. I’d better make sure.” *click* Well, one thing’s for sure…Pinterest knows me too well. Also, Global English Read More

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