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Content Strategy, Marketing, Marketing Automation, Resoundcast

Trust or Conversion? How Content Marketing Builds both Brand and Sales

Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone involved. So how do you think about content strategy in order to set yourself up for building trust, and then converting? Let’s talk about that. Before we get going, I want Read More

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Content Strategy, Web Development

Five Steps to UX-Proof Your Website: Part 5 Sitemap and Navigation

We’ve all been to websites with triple dropdown navigation menus, extensive lists of blue hyperlinks in a sidebar, and overcrowded headers full of items. We’ve all left a lot of those websites, too. Clear and thoughtful navigation promotes lead generation, customer conversions, and SEO. Bad navigation confuses and overwhelms your users, and increases your bounce Read More

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