Unless you’ve been hiding under a rock for the last 5 years, you’ve watched the shift in marketing toward “inbound.” You’ve probably been around for the soapbox preachers screaming, “CONTENT CONTENT CONTENT!” Maybe you’ve subscribed to the Hubspot (aka inbound King) newsletter. To me, it’s starting to feel like a frenzy. 45% of marketers say Read More
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3 Pre-event Strategies for Boosting Trade Show Success
Let’s play Mad Libs! Exhibiting at trade shows is __(adjective)___. Whatever word popped into your head was likely rooted in an emotion. Maybe it was positive, maybe it was negative. Either way, you probably have a strong opinion when it comes to exhibiting at trade shows. If you’ve had great success on the trade show floor, you Read More
The Right Words for Your Website
*scroll* “The 2017 bob-length haircut… Six ways to make a mason jar salad….23 Words or Phrases to Eliminate from Your Marketing Today… Wait, words to eliminate? I’ll bet I use more than half of these…unless it’s all buzzwords. I’d better make sure.” *click* Well, one thing’s for sure…Pinterest knows me too well. Also, Global English Read More
9 Web Content Don’ts for 2017
“Why do I have a website?” Have you ever stopped to ask yourself that question? Is it just so you can show up somewhere online? Is it so that customers can get to know you before they hire you? Is it so you can talk about your huge vision for bettering the world? Is it Read More
Why Awesome Sales Copy Isn’t Enough
Sales copy. There’s a lot of tips, tricks, strategies, pointers, methods, angles, and tactics out there on how to make a sale. But guess what, it’s really easy to slip from serving your customers down the dark, slimy, creepy-crawly path of manipulation. At Resound, we believe that marketing is really about making connections between remarkable Read More
Delight Your Audience
Resound has some really distinct personalities. People here are very passionate about various topics. For example, Stephanie has a (debatably unhealthy) obsession with all things Disney. Others, like Ben, love talking about anything as long as I laugh at their jokes (which is pretty easy). One of my things is relationships. I care very much Read More
Story: The Marketer’s Paradigm
Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. How about this one? Mr. and Mrs. Dursley of number four, Privet Drive, were proud to say that they were perfectly Read More
Hey Brand, Meet the Hero
Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories. Did you know Read More
Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working in sales usually means you’re loaded with interpersonal skills. But the digital divide means those skills don’t transfer 1:1 to writing emails. “Cold calling is dead,” says Hubspot’s Jill Rowley. Cold emailing is now Read More
3 Steps For Great Email Subject Lines
In this day and age, we’re all bombarded with messages – particularly messages of the email variety. As marketers, we spend so much time writing great content for our audience. It’s a shame if they don’t even open your email. How do we get that click-through? 1. Get to the point. Don’t waste someone’s time. Read More
