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Content Strategy

How to Do Inbound Without Being a D-bag

Unless you’ve been hiding under a rock for the last 5 years, you’ve watched the shift in marketing toward “inbound.” You’ve probably been around for the soapbox preachers screaming, “CONTENT CONTENT CONTENT!” Maybe you’ve subscribed to the Hubspot (aka inbound King) newsletter. To me, it’s starting to feel like a frenzy. 45% of marketers say Read More

Content Strategy

The Right Words for Your Website

*scroll* “The 2017 bob-length haircut… Six ways to make a mason jar salad….23 Words or Phrases to Eliminate from Your Marketing Today… Wait, words to eliminate? I’ll bet I use more than half of these…unless it’s all buzzwords. I’d better make sure.” *click* Well, one thing’s for sure…Pinterest knows me too well. Also, Global English Read More

Content Strategy

Why Awesome Sales Copy Isn’t Enough

Sales copy. There’s a lot of tips, tricks, strategies, pointers, methods, angles, and tactics out there on how to make a sale. But guess what, it’s really easy to slip from serving your customers down the dark, slimy, creepy-crawly path of manipulation. At Resound, we believe that marketing is really about making connections between remarkable Read More

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Content Strategy

Delight Your Audience

Resound has some really distinct personalities. People here are very passionate about various topics. For example, Stephanie has a (debatably unhealthy) obsession with all things Disney. Others, like Ben, love talking about anything as long as I laugh at their jokes (which is pretty easy). One of my things is relationships. I care very much Read More

Content Strategy

Story: The Marketer’s Paradigm

Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. How about this one? Mr. and Mrs. Dursley of number four, Privet Drive, were proud to say that they were perfectly Read More

Content Strategy

Hey Brand, Meet the Hero

Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories. Did you know Read More

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