If you run a business or work for a business, everything you do on the clock (and sometimes off the clock) is a...
Protip
3 Things Creatives Taught Me About Coaching Smart People
We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more...
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that...
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction -- like there's a...
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this...
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound,...
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice...
A Basic Guide To Using Zoom for Remote Meetings
Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One...
