How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or are transactions more important now? Let’s talk about the different ways to measure those two ways of thinking about content strategy. Can They Trust You? Let Read More
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2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we’ve worked with some pretty tough, focused brands who don’t like to waste money. So it made sense to us when we saw branding elder statesman Marty Neumeier describe his brand ladder. He insists — Read More
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice idea. You own them when they work. So let’s learn how to put your values to work every day and build your brand. Your brand’s values work in your company before Read More
A Basic Guide To Using Zoom for Remote Meetings
Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One big challenge to remote work is the loss of in-person meetings to work through issues, brainstorm new ideas, or quickly get everyone up-to-speed on a project. At Resound, much of our team Read More
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is at the exact place to brand, and not every company needs a lot of branding. It can be a waste of money in some cases. Let’s talk about when it is and when Read More
2 Weeks to Turn Brand Values into Accountabilities
Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I told you there’s a clear, everyday process you could execute in the next two weeks with your team that will help you become more interesting and remove hypocrisy (when your company says it believes Read More
Discover Your Brand’s “Why” in 1 Hour
Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you buy and what you sell. Do your hires represent your values? Do your products reflect your beliefs about what’s best for your customers? Do your services reflect your best intentions Read More
Find Yourself: 2.5 Steps to Quick Brand Wins
Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by what you actually do. Here’s a way to do that today. You don’t need to be in college to go on a journey of self-discovery (if you’re smart, you’re doing it your whole life). However, Read More
Do Your Products and Services Match Your Brand Values?
At Resound, we believe that your company’s brand should drive everything else. In our first post this month we set out to make our case for this position. Then last week we looked at how you might saturate your company culture with your brand. This week we want to help you plan and execute one Read More
Discover Who You Are With The Rapid SWOT Analysis
What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it. The SWOT analysis is a great place to start — it helps you get honest and focused on your main strength by pitting you against your threats and competition. Here’s Read More
