What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it. The SWOT analysis is a great place to start — it helps you get honest and focused on your main strength by pitting you against your threats and competition. Here’s Read More
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Don’t Settle for Bland Branding – Take A Step Toward Authenticity
Taking on the idea that branding is unimportant can result in a type of branding we call non-branding. Non-branding — choosing to be a bland brand — doesn’t just hurt your bottom line. It lowers margins (or keeps them low) and sucks the life out of your interactions with staff and customers. It creates and Read More
3 Ways Love for Employees Builds Your Brand
It’s sometimes tempting to think that you can buy your way to creating a great brand. But there’s a limit. Sure you can hire a branding agency like Resound to help you organize your values, personality traits, and brand story, and create a website and a logo and visual and verbal guidelines. But if you Read More
Get a Head Start on Your Mood Board with Pinterest
So you’re either a small company, a small department or for some other reason can’t commit to a rebrand. Here’s a little something to help you get from where you are to something that a designer and writer can use to create a mood board and get you started on visual and verbal guidelines. And Read More
Live your values. Even on a Tuesday
When the mountain-top experience is over, and the hard work begins, what do your values look like? This is the real test. What do your brand values look like when they’re lived out at the lowest level? In the end, you only benefit from the values that you live out. And you only live out Read More
Kill Budget Vagueness in 5 Steps
It’s always the stupid stuff that stalls progress, especially when you’re managing the creation of a new media plan from scratch. And one of the quickest ways to cross wires with your team is to leave the budget area ambiguous. Without your decision in this area, your team will struggle. You’re not the only one Read More
