If you run a business or work for a business, everything you do on the clock (and sometimes off the clock) is a representation of your company’s brand. Remember when conferences, trade shows, and business meetings were a thing? Those were the days. When you’d show up to a conference, an event, or a coffee shop you were a direct representation of your brand to those you came in contact with. If you met with a potential new client, you were focused on making a great first impression. If you presented a keynote speech to a group of peers, you probably didn’t wear flip flops on stage.
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3 Things Creatives Taught Me About Coaching Smart People
We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more effective and useful if we learn how to manage these kinds of projects efficiently by helping people to help themselves. Creatives. Innovators. Problem solvers. They’re not fundamentally different from accountants, doctors, or Read More
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that reflects our values. So let’s talk about that here. Note: Here’s the worksheet we use. Download for free here. Everyone wants to feel good about the story they tell about themselves Read More
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction — like there’s a spine of steel going through your company. How do they do this? By showing you what you stand for and holding you accountable to it. And with the right process and commitment, Read More
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or are transactions more important now? Let’s talk about the different ways to measure those two ways of thinking about content strategy. Can They Trust You? Let Read More
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we’ve worked with some pretty tough, focused brands who don’t like to waste money. So it made sense to us when we saw branding elder statesman Marty Neumeier describe his brand ladder. He insists — Read More
7 Steps to Building Your Brand Before You Ever Make a Logo
You buy values with action, not words. You don’t own values just because you put them on your wall or think they’re a nice idea. You own them when they work. So let’s learn how to put your values to work every day and build your brand. Your brand’s values work in your company before Read More
A Basic Guide To Using Zoom for Remote Meetings
Due to the recent COVID-19 pandemic, a lot of people are adjusting to a new way of working: all-remote, all the time. One big challenge to remote work is the loss of in-person meetings to work through issues, brainstorm new ideas, or quickly get everyone up-to-speed on a project. At Resound, much of our team Read More
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is at the exact place to brand, and not every company needs a lot of branding. It can be a waste of money in some cases. Let’s talk about when it is and when Read More
2 Weeks to Turn Brand Values into Accountabilities
Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I told you there’s a clear, everyday process you could execute in the next two weeks with your team that will help you become more interesting and remove hypocrisy (when your company says it believes Read More
