Branding, just like leadership, is about making the right people like and trust you. And whether that’s an initial brand development or a rebrand, it has the power to breathe new life into your company: Staff will be clearer on your purpose, vision, and values. Potential customers will resonate with your personality and communications. Sales Read More
Topics
A Great Brand Drives Up Margins
How much would you benefit if employees and customers liked and trusted your brand? If your profit went up, if it was easy to do business, if your employees were happier; how remarkable would that be? Achieving likability and trust as a brand ain’t easy. First, you have to know who you are – I Read More
Saturating Your Organizational Culture with Values
Who determines values in your organization? Is it your CEO? Your board? Your marketing director? If you work for one of the few companies that receive input on corporate values from the leadership team…count yourself lucky. In my experience, anything related to differentiation and messaging tends to be relegated to the marketing team – values Read More
Why Every Entrepreneur Should Start With Brand
Ask a roomful of early-stage entrepreneurs if brand matters and you’ll probably get: “My product (or service) matters more than my brand.” “I don’t have time for that stuff.” “Selling is what matters right now.” Some of the more enlightened entrepreneurs might even say: “Yeah, it matters, but I’m just not there yet.” Fair enough. Read More
Attributes of Remarkable Brands | Transparent
Have you ever had a meeting with a vendor where you were fairly certain that their entire goal in life was to “sell” you? They didn’t care if they lacked the best product, or the best price, or the best customer service…they were bound and determined to “spin” it and convince you they did. They Read More
Attributes of Remarkable Brands | Empowering
We’ve covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand. So far, we’ve established three traits that are integral to any remarkable brand: Purposeful, authentic, and responsive. Here comes 4/5. I’m sure we can all think of some pretty non-remarkable brands. As a consumer, what’s one of Read More
Attributes of Remarkable Brands | Responsive
When was the last time you were on a support call…for a really long time? Now imagine that your call is stretching past dinnertime. You’re getting hungry. You’re probably frustrated. And there’s no end in sight. Ding dong. There’s a pizza guy at the door. You didn’t order a pizza. This is exactly what a Read More
Attributes of Remarkable Brands | Authentic
So, remarkable… That’s a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least, I’ve noticed that five traits are typically present in brands that I (and the rest of the world), call remarkable. They are: Purposeful, authentic, responsive, empowering, Read More
Attributes of Remarkable Brands | Purposeful
I talk a lot around here about remarkable brands. I also realize that’s fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very aware of a handful of traits (literally…a handful…five) that the most remarkable brands share. Purposeful | Authentic | Responsive | Empowering | Transparent These are the backbone Read More
Do You Really Need Competitive Analysis?
“We don’t worry about the competition. We just worry about being the best we can be.” Honestly, that sounds really awesome. It’s also, honestly, the worst advice I’ve heard in awhile. Customers are constantly bombarded with offers and better offers in a desperate flurry to “win the sale”. And let’s not pretend that humans aren’t Read More
