The internet is awash in ‘proven marketing strategies’ and the latest trendy tactics to grow your business. But with so many ideas, it can be hard to know which ones are worth pursuing and which ones are not a good fit for the way your business runs and the market you’re in. And many tactics just don’t translate to every business. So which ones to pick?
Well, let’s start with the fundamental.
Communicate your big ‘Why’…clearly.
As Simon Sinek says: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.” For most businesses, the story of why the owner or founder started the business and the mission the business continues to carry out . . .Read more