We’ve covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand.
So far, we’ve established three traits that are integral to any remarkable brand: Purposeful, authentic, and responsive. Here comes 4/5.
I’m sure we can all think of some pretty non-remarkable brands. As a consumer, what’s one of the first things that comes to mind when you think of a less-than-impressive experience? Anything stand out?
I can tell you something right off the top of my head. Take a look at the ad below:
Look at the “no” button. “No thanks, I hate free money?” Really? Way to make me feel bad about myself because I’m not excited about your offer. And is that really my fault?
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