Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost inhumane level of commitment to values in service to a bigger “why.” Most people aren’t willing to do the work. That’s why so many brands fall flat. But for those of us who are Read More
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Discover Your Brand’s “Why” in 1 Hour
Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you buy and what you sell. Do your hires represent your values? Do your products reflect your beliefs about what’s best for your customers? Do your services reflect your best intentions Read More
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as a “person.” And this may be a helpful model. But like all models, it can’t be true in every sense. While a person may be all about him or herself, a brand, Read More
Find Yourself: 2.5 Steps to Quick Brand Wins
Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by what you actually do. Here’s a way to do that today. You don’t need to be in college to go on a journey of self-discovery (if you’re smart, you’re doing it your whole life). However, Read More
How The Right Constraints Give Direction and Bring Freedom to a Brand
A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within certain environments. Oceans, rivers, streams and ponds are the places in which fish can flourish and be free. But even then, not every fish is free in Read More
A Website to Make Your Real Estate Brand Stand Out
At Resound, we try not to let our client blend in. At least, not in an area where they should be standing out. That’s because brands that have something special tend to make stronger connections with those people who will stay with them through thick and thin. In other words: “Brands that stand for something Read More
Do Your Products and Services Match Your Brand Values?
At Resound, we believe that your company’s brand should drive everything else. In our first post this month we set out to make our case for this position. Then last week we looked at how you might saturate your company culture with your brand. This week we want to help you plan and execute one Read More
Brand-Driven Culture: How to Let Your Brand Drive Everything
In our previous post, we explained how crucial brand was to every other area in any business. We used a famous Apple marketing campaign to highlight our position. That campaign turned a steep sales slump into a massive growth trend. The campaign simply highlighted Apple’s brand values and demonstrated why those values should matter to Read More
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any good business. In masonry, the cornerstone determines the direction of every other stone laid after it. It is the guiding block for the entire building. By placing the cornerstone perfectly, you set your Read More
Discover the Freedom and Power of Authentic Branding
Authenticity is all the rage right now, but it’s an age-old concept. There has never been a time in history when people willingly did business with people they felt they couldn’t trust. But in this age of deep fakes, fake news and countless advertisements promising the moon, authenticity is key. Customers need to believe that Read More
