Have you ever had a meeting with a vendor where you were fairly certain that their entire goal in life was to “sell” you? They didn’t care if they lacked the best product, or the best price, or the best customer service…they were bound and determined to “spin” it and convince you they did. They Read More
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Attributes of Remarkable Brands | Empowering
We’ve covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand. So far, we’ve established three traits that are integral to any remarkable brand: Purposeful, authentic, and responsive. Here comes 4/5. I’m sure we can all think of some pretty non-remarkable brands. As a consumer, what’s one of Read More
Attributes of Remarkable Brands | Responsive
When was the last time you were on a support call…for a really long time? Now imagine that your call is stretching past dinnertime. You’re getting hungry. You’re probably frustrated. And there’s no end in sight. Ding dong. There’s a pizza guy at the door. You didn’t order a pizza. This is exactly what a Read More
Attributes of Remarkable Brands | Authentic
So, remarkable… That’s a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least, I’ve noticed that five traits are typically present in brands that I (and the rest of the world), call remarkable. They are: Purposeful, authentic, responsive, empowering, Read More
Attributes of Remarkable Brands | Purposeful
I talk a lot around here about remarkable brands. I also realize that’s fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very aware of a handful of traits (literally…a handful…five) that the most remarkable brands share. Purposeful | Authentic | Responsive | Empowering | Transparent These are the backbone Read More
Do You Really Need Competitive Analysis?
“We don’t worry about the competition. We just worry about being the best we can be.” Honestly, that sounds really awesome. It’s also, honestly, the worst advice I’ve heard in awhile. Customers are constantly bombarded with offers and better offers in a desperate flurry to “win the sale”. And let’s not pretend that humans aren’t Read More
Henry+Horne Wins 4 AAM Awards
This is one time that what happened in Vegas…should most definitely NOT stay in Vegas. Last Wednesday, Resound’s managing partner Mike Jones was at the Association for Accounting Marketing’s annual conference watching our client Henry+Horne accept not one…not two.. not three…. but FOUR marketing awards. Our Slack board blew up: But let’s take it back to Read More
Color Speaks: Using the Right Colors in Your Branding
Think about the McDonald’s logo right now. What color is that M? Yup, it’s yellow. Or, gold, if you prefer. (Ya know…Golden Arches?) I’ll bet it took you .3684 seconds to come up with that answer. Why? Because McDonald’s has been very purposeful in their use of color over the years. When you’re driving down Read More
3 Tactics Every Business Should Use to Grow Their Brand
The internet is awash in ‘proven marketing strategies’ and the latest trendy tactics to grow your business. But with so many ideas, it can be hard to know which ones are worth pursuing and which ones are not a good fit for the way your business runs and the market you’re in. And many tactics just Read More
When Politics is the Game, Should Your Brand Play Along?
Oh boy have things gotten heated in the world of advertising and marketing! Political ads and radical brands are certainly on the rise in our new American political order, as FastCo recently discussed. It is becoming quite ‘en vogue’ to use politics as yet another tool in the marketing tool belt. I’ve certainly seen this confirmed Read More
