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The Resounding Board

By Resound Creative on June 23, 2017

This is one time that what happened in Vegas…should most definitely NOT stay in Vegas.

Last Wednesday, Resound’s managing partner Mike Jones was at the Association for Accounting Marketing’s annual conference watching our client Henry+Horne accept not one…not two..

not three….

but FOUR marketing awards.

Our Slack board blew up:

But let’s take it back to 2015 when we first started conversations with the firm. They were looking to refresh their brand’s personality and update their website experience. Jaimi, Director of Marketing, and her team had been working hard for years to build a thriving inbound strategy and communicate the family-oriented spirit of the firm.

But their brand and logo were fairly serious and sterile (maybe even cold).

We started on a two-year journey to give Henry+Horne the brand that fit their . . .

Meet Our Director of Creative Services: Eric

By Resound Creative on December 23, 2016

Inside Resound

You know that sensation you get when you feel yourself being equally pulled in 87 different directions? That unmistakeable strain and just a touch of anxiety? Well, that’s been Mike…pretty much all year. Sometimes being a CEO is mostly about figuring out things you don’t have to do.

Enter Eric.

Eric came to Resound mainly to manage our creative team and delight our clients. He comes from a background in military and law enforcement, which is obviously quite perfect for wrangling us creative cats.

After earning his BA in Psychology (minor in Child Development) from ASU, Eric went straight into law enforcement after a military officer training experience. Sidenote: boot camp was fun for him…so we’re a little nervous. While he had sights . . .

Taking Your Brand to the Next Technology Level: Highlights from NextCon 2016

By Mike Jones on November 29, 2016

A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST

It seems like the business conference industry is hitting a new high.

Beyond the big guys like SXSW, CES, Inbound, and Dreamforce, I’m seeing loads of other conferences joining the space. And it’s been fun seeing some newer conferences starting up in the Phoenix area – like last week’s NextCon (put on by Nextiva).

When I first discovered NextCon earlier this year, I was intrigued:

it’s Nextiva’s first time putting on this conference
they had some big-time speakers lined up (Steve Wozniak and Guy Kawasaki)
they hosted it locally in . . .

Method+Madness 2016 Recap

By Alex Leiphart on November 11, 2016

Every year, the folks at AIGA Arizona put on Phoenix Design Week – a week dedicated to the vibrant design community in Phoenix. The week typically kicks off with Method + Madness, a two-day design conference hosted in the heart of Downtown Phoenix.

I attended both days of the conference, held down the fort at our Taftly pop-up shop, and picked up some valuable insights from the presenting speakers.

The first day began with a keynote speech from AIGA Director, Julie Anixter. She talked about how understanding the business of design is just as important as understanding design itself. Designers are more than just designers – they’re facilitators, leaders, researchers, system thinkers, narrators, visualizers, strategists, educators, innovators, and entrepreneurs.

If designers understand the . . .

Brand New Conference 2016 Recap

By Stephanie Haworth on September 28, 2016

Inside Resound

Brand New Conference is a two-day event by Under Consideration on brand identity – chock-full of inspirational talks from some of the design industry’s most significant contributors. Mike and I had the opportunity to attend this year in Nashville (aptly nicknamed the “Athens of the South” – seriously, they even have a full-scale replica of the Parthenon).

There was an implicit, common thread among the speakers this year: make something and own it – for yourself and for your clients. Every organization has a unique story to tell. Designers have the power to support our clients’ sheer force of will and guide where that energy goes. Each of us can help our clients – and ourselves – by truly owning the . . .

Details Make Design

By Resound Creative on August 25, 2016

The details are not the details. They make the design. — Charles Eames

As some of you already know, Resound is going through its own brand redesign. If you haven’t been following us, here’s our new logo roll out.

After branding so many companies, we figured we should practice what we preach. We’re finalizing brighter colors, creative fonts, and foundational values (among many other things). And that brings us to our topic today…textures!

Kelsey Jones — Instagram: @ms_j77

A couple months ago, the very talented Kelsey Jones (Instagram: @ms_j77) painted some beautiful watercolor and oil paintings for us to use as textures. We’re so stoked to introduce them to you in our new look!

There are so many creative people in this world — think . . .

Introducing: Our New Logo

By Mike Jones on April 22, 2016

Truly great brands know that branding is a continual process. You set the foundation, then build and evolve the brand as the vision and culture of your business continue to grow.

We at Resound are no different.

In the last year we’ve experienced a lot of changes:

We’ve defined our core values.
We plotted a long-term plan for our company.
We grew a lot (we doubled in size!) which, of course, means culture changes.
We changed our process up.

When we made these changes, we realized that our brand elements didn’t express us quite as well as they used to. It was time for a brand refresh.

Meet Our Numbers Guy: Robert

By Resound Creative on March 18, 2016

Inside Resound

Clearly, the Resound team is a group of creatives. It’s in the name: Resound Creative.

And, everybody knows that creative people may not be the best at details. Even if they are, they probably don’t enjoy logistical operations. Up until now, Resound’s partner trio has taken care of billing, expenses, payroll, budgets… You know, admin stuff.

Then we met Rob.

Rob has shouldered all daily operations — and that’s no small feat. He spent his first week tracking down receipts like a police dog. But he’s used to that, having worked at Vanguard (retirement plan division) and a local financial adviser’s office in Tempe.

Rob’s not just a numbers guy, though. He double majored in Film & Digital Media and Theater Arts at Baylor University, . . .

Meet Our Animal Lover: Alex

By Resound Creative on March 3, 2016

Inside Resound

Photo Credit: Ash Ponders

We’re really excited to welcome a new designer to the Resound team!

And, let’s be honest, we were all anxiously waiting for another awesome “Meet Our Teammate” blog post.

Alex is coming to us from a background in both freelance design and design/marketing for Cartel Coffee Lab (We, too, are Cartel fans). He got his Associates degree in Visual Communication/Graphic Design at Scottsdale Community College, and jumped right into freelance projects.

He told us, “One thing I loved about doing freelance design work exclusively was the wide array of clients and industries I was able to work with. I was drawn to Resound for the opportunity to get back into working with the wide array of clients.”

Well that, and also . . .

Yup, We Moved!

By Resound Creative on February 19, 2016

Inside Resound

Change. Change is a good indicator of growth. But every now and again, there’s some growing pains that accompany the change.

These “stretch mark” moments are non-negotiable for a young company, and about six months ago Resound had one. We all looked around our office and said, “We need more space.”

Last year about this time we had four people working in the 8400 S Kyrene office.

But by October, having doubled in size, we were starting to feel like sardines in a can. Plus, our design team was sequestered in another room. We’re a branding and experience design team, and we operate as a team. In our culture, we put a lot of emphasis on collaboration, so an inclusive, idea-sharing space is . . .

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