You know that sensation you get when you feel yourself being equally pulled in 87 different directions? That unmistakeable strain and just a touch of anxiety? Well, that’s been Mike…pretty much all year. Sometimes being a CEO is mostly about figuring out things you don’t have to do.

Enter Eric.

Eric came to Resound mainly to manage our creative team and delight our clients. He comes from a background in military and law enforcement, which is obviously quite perfect for wrangling us creative cats.

After earning his BA in Psychology (minor in Child Development) from ASU, Eric went straight into law enforcement after a military officer training experience. Sidenote: boot camp was fun for him…so we’re a little nervous. While he had sights . . .

Read more

A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST

It seems like the business conference industry is hitting a new high.

Beyond the big guys like SXSW, CES, Inbound, and Dreamforce, I’m seeing loads of other conferences joining the space. And it’s been fun seeing some newer conferences starting up in the Phoenix area – like last week’s NextCon (put on by Nextiva).

When I first discovered NextCon earlier this year, I was intrigued:

it’s Nextiva’s first time putting on this conference
they had some big-time speakers lined up (Steve Wozniak and Guy Kawasaki)
they hosted it locally in . . .

Read more

Every year, the folks at AIGA Arizona put on Phoenix Design Week – a week dedicated to the vibrant design community in Phoenix. The week typically kicks off with Method + Madness, a two-day design conference hosted in the heart of Downtown Phoenix.

I attended both days of the conference, held down the fort at our Taftly pop-up shop, and picked up some valuable insights from the presenting speakers.

The first day began with a keynote speech from AIGA Director, Julie Anixter. She talked about how understanding the business of design is just as important as understanding design itself. Designers are more than just designers – they’re facilitators, leaders, researchers, system thinkers, narrators, visualizers, strategists, educators, innovators, and entrepreneurs.

If designers understand the . . .

Read more

Brand New Conference 2016 Recap

Brand New Conference is a two-day event by Under Consideration on brand identity – chock-full of inspirational talks from some of the design industry’s most significant contributors. Mike and I had the opportunity to attend this year in Nashville (aptly nicknamed the “Athens of the South” – seriously, they even have a full-scale replica of the Parthenon).

There was an implicit, common thread among the speakers this year: make something and own it – for yourself and for your clients. Every organization has a unique story to tell. Designers have the power to support our clients’ sheer force of will and guide where that energy goes. Each of us can help our clients – and ourselves – by truly owning the . . .

Read more

The details are not the details. They make the design. — Charles Eames

As some of you already know, Resound is going through its own brand redesign. If you haven’t been following us, here’s our new logo roll out.

After branding so many companies, we figured we should practice what we preach. We’re finalizing brighter colors, creative fonts, and foundational values (among many other things). And that brings us to our topic today…textures!

Kelsey Jones — Instagram: @ms_j77

A couple months ago, the very talented Kelsey Jones (Instagram: @ms_j77) painted some beautiful watercolor and oil paintings for us to use as textures. We’re so stoked to introduce them to you in our new look!

There are so many creative people in this world — think . . .

Read more

Clearly, the Resound team is a group of creatives. It’s in the name: Resound Creative.

And, everybody knows that creative people may not be the best at details. Even if they are, they probably don’t enjoy logistical operations. Up until now, Resound’s partner trio has taken care of billing, expenses, payroll, budgets… You know, admin stuff.

Then we met Rob.

Rob has shouldered all daily operations — and that’s no small feat. He spent his first week tracking down receipts like a police dog. But he’s used to that, having worked at Vanguard (retirement plan division) and a local financial adviser’s office in Tempe.

Rob’s not just a numbers guy, though. He double majored in Film & Digital Media and Theater Arts at Baylor University, . . .

Read more

Photo Credit: Ash Ponders

We’re really excited to welcome a new designer to the Resound team!

And, let’s be honest, we were all anxiously waiting for another awesome “Meet Our Teammate” blog post.

Alex is coming to us from a background in both freelance design and design/marketing for Cartel Coffee Lab (We, too, are Cartel fans). He got his Associates degree in Visual Communication/Graphic Design at Scottsdale Community College, and jumped right into freelance projects.

He told us, “One thing I loved about doing freelance design work exclusively was the wide array of clients and industries I was able to work with. I was drawn to Resound for the opportunity to get back into working with the wide array of clients.”

Well that, and also . . .

Read more

Change. Change is a good indicator of growth. But every now and again, there’s some growing pains that accompany the change.

These “stretch mark” moments are non-negotiable for a young company, and about six months ago Resound had one. We all looked around our office and said, “We need more space.”

Last year about this time we had four people working in the 8400 S Kyrene office.

But by October, having doubled in size, we were starting to feel like sardines in a can. Plus, our design team was sequestered in another room. We’re a branding and experience design team, and we operate as a team. In our culture, we put a lot of emphasis on collaboration, so an inclusive, idea-sharing space is . . .

Read more