Henry+Horne Wins 4 AAM Awards

by Jun 23, 2017Branding, Inside Resound

Henry+Horne Wins 4 AAM Awards

by | Jun 23, 2017

This is one time that what happened in Vegas…should most definitely NOT stay in Vegas.

Last Wednesday, Resound’s managing partner Mike Jones was at the Association for Accounting Marketing’s annual conference watching our client Henry+Horne accept not one…not two..

not three….

but FOUR marketing awards.

Our Slack board blew up:

But let’s take it back to 2015 when we first started conversations with the firm. They were looking to refresh their brand’s personality and update their website experience. Jaimi, Director of Marketing, and her team had been working hard for years to build a thriving inbound strategy and communicate the family-oriented spirit of the firm.

But their brand and logo were fairly serious and sterile (maybe even cold).

We started on a two-year journey to give Henry+Horne the brand that fit their passion for people and the community. We also worked with them to redesign their website, making it more user-centric and intuitive. If you’re particularly interested in the process, check out our case study. 

Now their brand is more open and friendly, allowing customers to see the real soul of the firm.

Last Wednesday, the Henry+Horne marketing team was publicly recognized for all the hard work they’ve put in for the past two years (and…let’s be honest…way before that). We couldn’t be more proud.

And there was great rejoicing. So now we’re raising money to go back to Vegas – and this time…just to party.


If you’re interested in working with an *ahem* award-winning team, hit us up. (C’mon…we had to say it just the one time.)


Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

Using AI for Content Creation to Produce Ideas that Matter

In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial Intelligence (AI) into this equation? Can we really maintain authenticity while leveraging AI for content...

B2B Brand Merger: Lead Your Firm through the M&A Process

Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed decisions lead to a lack of coordination in the culture and a timid approach to the market. I had a conversation with Jaimi Koechel who’s a veteran...

What You Need to Know to Write a Persona for Professional Recruiting

Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint, the same principle applies. It's a question of your firm's values and personality and those candidates out there that would thrive in that...

What Every Accounting Firm Should Know About Branding

Rebranding hardly ever happens in perfect conditions. But it's those challenges that grow us into leaders who can push through and win. For example, in my Remarkabrand podcast conversation with former client Jaimi Koechel—an award-winning marketing director with deep...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.