This is it, remarka-fans. How to tell a remarkable brand story This month, I’m cutting right to brand story—the heart of a...
Marketing
Keep Marketing Simple: Think Before You Market
"Smart" people make things complicated. Effective people start with a simple plan they can understand. And then they build...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)
The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many...
3 Things Decision Modes Teach Us About B2B Buyers
Decision modes affect communication. The method and mood people bring into decision making affect their reasons for buying...
B2B Brand Competitive Research: 4 Reasons to Do it Right
Competition. What comes to mind? An epic struggle between two teams on a sports field? Candidates vying for an open...
Overcoming 3 Unique Challenges to Marketing a B2B Brand
If you’ve got a B2B brand - selling your products and services to other businesses - then you know that there are some very...
Trust or Conversion? How Content Marketing Builds both Brand and Sales
Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business...
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to...
