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Content Strategy, Marketing, Marketing Automation, Resoundcast

Trust or Conversion? How Content Marketing Builds both Brand and Sales

Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone involved. So how do you think about content strategy in order to set yourself up for building trust, and then converting? Let’s talk about that. Before we get going, I want Read More

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Marketing

6 Web Development Don’ts for 2017

We’ve come to the last of the installments of our 2017 website tips. We’ve been through design. We’ve been through content. Let’s talk through the final piece of the trifecta: web development. This is where the rubber meets the road. All your strategy, design, and writing will pay off…if you build it correctly. Even though websites Read More

Marketing

How Not to Kill Your Marketing Team

Shepherds. They tend their sheep daily. They guide them, rear them, and teach them. It is their duty to protect the flock and count each sheep’s lil’ fluffy head to ensure none have wandered astray. For thousands of years, shepherds have watched over their flocks with care. I’ve heard business leaders use the analogy of Read More

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