Marketing

Why AI’s Shortcomings Are Good News for Marketing Leaders

by Mike Jones | Oct 18, 2023

Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the...

by Chris Stadler | Sep 15, 2022

In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are...

by Mike Jones | Jul 7, 2022

How do you truly connect with your brand's audience? Through story. Great stories stick with us...and the reason why is no...

by Mike Jones | Jun 15, 2022

This is it, remarka-fans. How to tell a remarkable brand story This month, I’m cutting right to brand story—the heart of a...

by Chris Stadler | Nov 11, 2021

"Smart" people make things complicated. Effective people start with a simple plan they can understand. And then they build...

by Mike Jones | Apr 21, 2021

The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many...

by Mike Jones | Nov 18, 2020

Decision modes affect communication. The method and mood people bring into decision making affect their reasons for buying...

by Mike Jones | Oct 15, 2020

Competition. What comes to mind? An epic struggle between two teams on a sports field? Candidates vying for an open...

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