In the complex world of accounting marketing, crafting a message that resonates isn’t just about being heard; it’s about making a genuine connection. As a marketing director in a growing accounting firm, your role transcends beyond mere messaging; it’s about sculpting a brand identity that’s both reflective of the firm and resonant with potential clients.
Marketing
Create Monopoly Power with Content: Understand Your Audience
Did you know your content ideas can give you monopoly power in your market? That's because when you really know your...
Why AI’s Shortcomings Are Good News for Marketing Leaders
Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the...
The Simplest B2B Funnel Strategy to Get Started
In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are...
Reach Your Brand’s Audience. Use Story.
How do you truly connect with your brand's audience? Through story. Great stories stick with us...and the reason why is no...
How to Tell a Remarkable Brand Story
This is it, remarka-fans. How to tell a remarkable brand story This month, I’m cutting right to brand story—the heart of a...
Keep Marketing Simple: Think Before You Market
"Smart" people make things complicated. Effective people start with a simple plan they can understand. And then they build...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)
The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many...