Why Every Entrepreneur Should Start With Brand

Ask a roomful of early-stage entrepreneurs if brand matters and you’ll probably get: “My product (or service) matters more than my brand.” “I don’t have time for that stuff.” “Selling is what matters right now.” Some of the more enlightened entrepreneurs might even say: “Yeah, it matters, but I’m just not there yet.” Fair enough. Read More


Market Research at a Global Level

Have you slowed down to smell the roses (or the evergreen…since it’s December)? Yeah, it’s not always easy to do. We all have never-ending checklists to battle and fleeting thoughts to catch up with. But today, we at Resound are taking a moment to just enjoy the outcome of our hard work. Not too long Read More

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Inside Resound, News

We Made Top 5 Web Design Firms in Phoenix!

Sometimes, when you’re in the trenches, you forget to look back at all the ground you’ve covered. Since our official (corporation-commission-filed-official) start in 2009, we’ve helped organizations discover their remarkable stories and form relationships with their clients and fans. We’ve challenged our clients to leave their comfort zones, speak from their hearts, and serve people Read More

Content Strategy

How to Do Inbound Without Being a D-bag

Unless you’ve been hiding under a rock for the last 5 years, you’ve watched the shift in marketing toward “inbound.” You’ve probably been around for the soapbox preachers screaming, “CONTENT CONTENT CONTENT!” Maybe you’ve subscribed to the Hubspot (aka inbound King) newsletter. To me, it’s starting to feel like a frenzy. 45% of marketers say Read More


Attributes of Remarkable Brands | Empowering

We’ve covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand. So far, we’ve established three traits that are integral to any remarkable brand: Purposeful, authentic, and responsive. Here comes 4/5. I’m sure we can all think of some pretty non-remarkable brands. As a consumer, what’s one of Read More

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