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Branding, Marketing, Resoundcast

Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)

The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many people (especially in highly technical B2B industries like manufacturing, technology, or engineering) don’t believe in “branding”, or don’t believe it is capable of reflecting anything like an “authentic” identity. They think of branding as a company’s way Read More

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4 Video Call Tips to Set You and Your Brand Apart on All of Your Video Calls

If you run a business or work for a business, everything you do on the clock (and sometimes off the clock) is a representation of your company’s brand. Remember when conferences, trade shows, and business meetings were a thing? Those were the days. When you’d show up to a conference, an event, or a coffee shop you were a direct representation of your brand to those you came in contact with. If you met with a potential new client, you were focused on making a great first impression. If you presented a keynote speech to a group of peers, you probably didn’t wear flip flops on stage.

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