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Branding

5 Signs You Need a Rebrand

Your brand is an investment that makes you money while you sleep and adds perceived (read: real) value to everything you make or do. And while most brands shouldn’t rebrand that often, here’s how to know when the timing is right for you to get value from a rebrand. I asked a student what his Read More

Branding

3 Ways to Fail at the Branding Process

Branding, just like leadership, is about making the right people like and trust you. And whether that’s an initial brand development or a rebrand, it has the power to breathe new life into your company: Staff will be clearer on your purpose, vision, and values. Potential customers will resonate with your personality and communications. Sales Read More

Branding

A Great Brand Drives Up Margins

How much would you benefit if employees and customers liked and trusted your brand? If your profit went up, if it was easy to do business, if your employees were happier; how remarkable would that be? Achieving likability and trust as a brand ain’t easy. First, you have to know who you are – I Read More

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Inside Resound

It’s Awards Season!

And no, we’re not talking about the Billboard Music Awards. C’mon, our awards are so much more nerdy. We’re super proud to be helping businesses in both our home town of Tempe, AZ and all across the country. We’re in constant communication with our clients to make sure we deliver exactly the results they’re looking Read More

Branding

Why Every Entrepreneur Should Start With Brand

Ask a roomful of early-stage entrepreneurs if brand matters and you’ll probably get: “My product (or service) matters more than my brand.” “I don’t have time for that stuff.” “Selling is what matters right now.” Some of the more enlightened entrepreneurs might even say: “Yeah, it matters, but I’m just not there yet.” Fair enough. Read More

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