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Branding

For Brands, Love is the Bottom Line

Seems like everyone these days is a copycat. Brands who used to mean something are now trying to predict where culture is going so they can run to the front and pretend they were always leading the parade. Understanding and practicing love is the difference between brands that use people and brands that really serve Read More

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Branding, Culture

Get Practical about Values

Listing a set of values is pretty easy. But if you don’t allow yourself and your staff the time and energy to build your values into a culture, the values will never have the power to build your brand. Let’s talk about values and how to get past those roadblocks so your brand can benefit Read More

Branding

3 Ways Brand Values Build Your Business

In the ‘90’s, we talked a lot about whether or not character matters. If you’re wondering, your values are the most real thing in the world, informing how you live out your brand values. Here’s why values — and character — both matter. To put it another way, values inform character. And character pays the Read More

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