When someone is only after the sale, you can usually tell. But if someone you do business with slows down and takes the time to build a relationship, that’s saying...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Write a Book Using Your Content Strategy, Part II
If you know so much about it, why don’t you write a book? Imagine being able to say: “Yeah, I did that... and here it is.” Mic drop. Here, in part II of taking your...
Write a Book Using Your Content Strategy, Part I
As we all know, there’s more than one way to get your firm’s brand out into the world. Traditional content strategy with a website, ad campaigns, articles, social...
Capture Your Brand Anthem with Video
“Do you have videos? Videos are the best! Oh you’ve got to have videos,” … said every SEO and marketing guy ever. For the most part, and in a world that’s increasingly...
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Ins and Outs of Branding Your Organization
Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike,...
Product Branding Versus Organization Branding
Which came first? The product or the organization? While in many cases, the product stands tall—the splash it made, the awareness it sparked, and the customer loyalty...
Omissions in Your Writing Process that Cripple Your Leadership
Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of expertise. But building that leadership through...
Turn Your Single Product Brand into an Authentic Corporate Identity
Is your brand imprisoned by a single product? Don’t worry…we know someone on the inside who can help you escape. Some guy with an insane plan and a blueprint of the...
The Key to a Smooth Branding Experience
You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re...
The Simplest B2B Funnel Strategy to Get Started
In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are different from B2C funnels in that we're not...
Can Authentic Brands Be Canceled?
Last month, I wrote about how authentic brands that last and endure build a loyal community. This month, I’m tackling a logical, highly relevant follow-up question....
Don’t Improve Your Marketing Processes (Let Your Team Do It)
With the right marketing team, and clear process improvement objectives, you can change the entire culture of your organization and get a ton done…if you know how to...
To Build an Enduring B2B Brand, Start Small
A strong, healthy B2B brand builds a community. If a B2B brand is serving customers well and consistently, and guiding its employees with a strong vision, then its...