Did you know your content ideas can give you monopoly power in your market? That's because when you really know your audience, your content tells them what they're...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Exposing Accounting Stereotypes with the Remarkabrand Index
Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling...
Internal Branding: The Power behind Your Brand
Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. I’m taking inspiration from a...
Why AI’s Shortcomings Are Good News for Marketing Leaders
Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the advantages and disadvantages of AI—to elevate...
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Write a Book Using Your Content Strategy, Part II
If you know so much about it, why don’t you write a book? Imagine being able to say: “Yeah, I did that... and here it is.” Mic drop. Here, in part II of taking your...
Write a Book Using Your Content Strategy, Part I
As we all know, there’s more than one way to get your firm’s brand out into the world. Traditional content strategy with a website, ad campaigns, articles, social...
Capture Your Brand Anthem with Video
“Do you have videos? Videos are the best! Oh you’ve got to have videos,” … said every SEO and marketing guy ever. For the most part, and in a world that’s increasingly...
Pros and Cons of the Letterless Brand Mark
The Nike Swoosh. The Golden Arches. The Instagram camera. If you stop and think about it, you’d probably find that many of the big name brands you see, or interact...
Don’t Just Write Monthly Posts. Write a Book.
If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone who can talk deeply enough about a topic to...
Build Your Brand Anthem from Story
When you think of the American National Anthem, what comes to mind? Is it the melody? Or the first lines that many of us sang in grade school, or before a baseball game...
Why Your Brand’s Location Still Matters
More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are...
How to Revive Your Company’s Strategy Culture
Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip on strategy. Let’s talk about how to get back...
Ins and Outs of Branding Your Organization
Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike,...