Resound has some really distinct personalities. People here are very passionate about various topics. For example,...
Luke Miller
Story: The Marketer’s Paradigm
Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first...
Hey Brand, Meet the Hero
Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we...
Great Branding Makes for Repeat Customers
“Thank you. Come again.” We’ve all heard Apu’s famous catchphrase on The Simpsons, finishing every transaction with an...
Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working...
Banks & Credit Unions Need Brand Identity
Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute...
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved...
Brand Identity Helps Organizations Grow
Growth. You’re as likely to hear this word come out of a CEO’s mouth as you are to watch the Cubs not make the post-season...
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