Resound has some really distinct personalities. People here are very passionate about various topics. For example, Stephanie has a (debatably unhealthy) obsession with all things Disney. Others, like Ben, love talking about anything as long as I laugh at their jokes (which is pretty easy). One of my things is relationships. I care very much Read More
Topics
Story: The Marketer’s Paradigm
Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. How about this one? Mr. and Mrs. Dursley of number four, Privet Drive, were proud to say that they were perfectly Read More
Hey Brand, Meet the Hero
Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories. Did you know Read More
Great Branding Makes for Repeat Customers
“Thank you. Come again.” We’ve all heard Apu’s famous catchphrase on The Simpsons, finishing every transaction with an invitation to shop again. Apu is trying to achieve something every business in the world wants: repeat customers. And with stats like these, it’s just common sense: Acquiring a new customer costs 6–7X more than retaining an Read More
Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working in sales usually means you’re loaded with interpersonal skills. But the digital divide means those skills don’t transfer 1:1 to writing emails. “Cold calling is dead,” says Hubspot’s Jill Rowley. Cold emailing is now Read More
Banks & Credit Unions Need Brand Identity
Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute to see a bank or credit union operating on every other corner. Between the FDIC and the NCUA, there are about 12,500 banks and credit unions in the United States. That means you’re more likely Read More
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art than science, but that art form has become extremely complex. With all the strategies, calendars, campaigns, digital tools, and activities involved, many companies have resolved to Read More
Brand Identity Helps Organizations Grow
Growth. You’re as likely to hear this word come out of a CEO’s mouth as you are to watch the Cubs not make the post-season cut. In today’s economy we use words like: acquisition merger new products or services geographic expansion Each of these situations presents its own set of challenges. Mergers and acquisitions include Read More
That (Branding) Metaphor About the (Marketing) House
My wife and I just moved into a new home in a neighborhood on the east side of town that we actually got to watch being built. Every 2–3 days we would drive out to the site to see the progress. We watched as it changed from a dirt lot, to a foundation, to a Read More
Building a Better AEC
Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that’s probably because the people in this industry are extremely intelligent, and have a high value for creativity. Likewise, we’re extremely creative, and…just intelligent enough to carry on a conversation with them. But, hey, at Read More
