Content Strategy

Delight Your Audience

Resound has some really distinct personalities. People here are very passionate about various topics. For example, Stephanie has a (debatably unhealthy) obsession with all things Disney. Others, like Ben, love talking about anything as long as I laugh at their jokes (which is pretty easy). One of my things is relationships. I care very much Read More

Content Strategy

Story: The Marketer’s Paradigm

Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence, there was much talk and excitement in Hobbiton. How about this one? Mr. and Mrs. Dursley of number four, Privet Drive, were proud to say that they were perfectly Read More

Content Strategy

Hey Brand, Meet the Hero

Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view real estate in our mental landscape? Because where there’s a hero there’s a story. And the human brain is pretty much addicted to stories. Did you know Read More


Great Branding Makes for Repeat Customers

“Thank you. Come again.” We’ve all heard Apu’s famous catchphrase on The Simpsons, finishing every transaction with an invitation to shop again. Apu is trying to achieve something every business in the world wants: repeat customers. And with stats like these, it’s just common sense: Acquiring a new customer costs 6–7X more than retaining an Read More

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Branding, Marketing

Brand Identity Makes Marketing Work

Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art than science, but that art form has become extremely complex. With all the strategies, calendars, campaigns, digital tools, and activities involved, many companies have resolved to Read More


Building a Better AEC

Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that’s probably because the people in this industry are extremely intelligent, and have a high value for creativity. Likewise, we’re extremely creative, and…just intelligent enough to carry on a conversation with them. But, hey, at Read More

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