Brand Identity Creates Competitive Differentiation

by ResoundJan 31, 2016Branding, Marketing

unnamed (3) 2

Brand Identity Creates Competitive Differentiation

by Resound | Jan 31, 2016

One of the most prevalent problems we see companies face today is the lack of competitive differentiation.
If you were to do a quick Google search of liberal arts colleges, banks, or CPAs you’ll see a thousand websites that all say the same things, feel the same way, and send the same messages. Very few companies will pop out as unique or special.

Luke took some time to share his insights on the topic. We’re going to give you the sneak preview though…it involves identity.

Resound loves helping companies discover their authentic identity and begin to implement that into their marketing and communication. Interested in seeing what that process could look like in your situation? Get in touch.

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

Mastering the Art of Remarkable Media for Accounting Firms: Inside-Out Marketing

Mar 20, 2024

In the ever-evolving arena of content marketing for accounting firms, it's easy to get swayed by the latest trends and feel the pressure to adopt every new type of media that comes your way. However, true marketing prowess lies not in following the crowd but in...

Navigating the Content Maze: A 10-Step Guide for Accounting Marketing

Feb 21, 2024

In the complex world of accounting marketing, crafting a message that resonates isn’t just about being heard; it’s about making a genuine connection. As a marketing director in a growing accounting firm, your role transcends beyond mere messaging; it’s about sculpting a brand identity that’s both reflective of the firm and resonant with potential clients.

Elevate Your Accounting Firm’s Brand Marketing with Curated Content

Feb 7, 2024

At Resound, we understand the many challenges that marketing directors at accounting firms face. The digital marketing landscape can be overwhelming, with the constant demand for fresh content and the need to stand out from the competition. But fear not, for there's a...

Create Monopoly Power with Content: Understand Your Audience

Jan 17, 2024

Did you know your content ideas can give you monopoly power in your market? That's because when you really know your audience, your content tells them what they're thinking and then answers it directly, helping them to know how to think about a topic. And when they...

Exposing Accounting Stereotypes with the Remarkabrand Index

Dec 20, 2023

Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling saucy, in which case they throw caution to the wind and go with the branded polo. Of course, these...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Purchase Course

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Mike

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Start the Conversation

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.

Buy Now on Amazon