Your brand story touches off a story in the mind of your audience that involves them and sets you apart as the only one they'll trust to solve their problem. But if...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Quick Process for Brand Values Discovery (with download)
Brand values give you confidence and set you up to know how to move your company forward with conviction -- like there's a spine of steel going through your company....
2 Common Brand Values Missteps That Keep Companies From Creating Authentic and Interesting Brands
Authentic brand values are one of the most critical parts of your brand strategy. Most companies have some version of them posterized on a wall in their often - often...
Develop Your B2B Brand Personality Traits in 5 Days
Differentiating yourself in the market is a process, much like a high school grad going to college to find himself. Luckily, you're a business, not an Adventure...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
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Banks & Credit Unions Need Brand Identity
Trusted. Secure. Convenient. Simple. Blah de blah de blah. Talk about a saturated market. It only takes one morning commute to see a bank or credit union operating on...
Brand Identity Makes Marketing Work
Flush. That’s the sound of a shockingly large number of marketing dollars spinning down the toilet. I hope you waved goodbye. Marketing has always been more of an art...
Brand Identity Helps Organizations Grow
Growth. You’re as likely to hear this word come out of a CEO’s mouth as you are to watch the Cubs not make the post-season cut. In today’s economy we use words like:...
Brand Identity Creates Competitive Differentiation
One of the most prevalent problems we see companies face today is the lack of competitive differentiation. If you were to do a quick Google search of liberal arts...
7 Things We Learned in 7 Years
I can’t believe it’s been seven—SEVEN—whole years since we started this crazy Resound adventure. As David, Jeff, and I talked through plans for 2016 and beyond at our...
2015: A Resound Lookback
Welcome to 2016! How was your year? We don’t know about you, but our office sure changed a lot in the last year. In the course of 2015, Resound gathered 7 more...
Wanted: Admin Assistant
Ok, so...more like Needed: Admin Assistant Resound is looking for someone to help with financial reports, invoicing, and office management. We need someone...
Ye Olde Guide for Capturing Santa Claus
Merry Christmas from all of us at Resound Creative! We've put together something especially for you. So, the main guy...with twinkly eyes, merry dimples, rosy cheeks,...
3 Tips For Working From Home
Let’s face it, there’s really no 9–5 anymore. It's easy to work from home at 2am, at least for my projects. Companies are heading further towards remote workstations...