If you run a business or work for a business, everything you do on the clock (and sometimes off the clock) is a representation of your company's brand. Remember when...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
3 Things Creatives Taught Me About Coaching Smart People
We all want projects to run smoothly. But it’s hard to find good help these days, right? And yet, we will become more effective and useful if we learn how to manage...
Overcoming 3 Unique Challenges to Marketing a B2B Brand
If you’ve got a B2B brand - selling your products and services to other businesses - then you know that there are some very unique challenges to marketing your...
Our Rapid, 5-Step Brand Story Creation Process
Do you have a confusing, bloated, or boring brand story? Most of us just need a path to a clear, simple brand story that reflects our values. So let's talk about that...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
Resound Newsletter
Get industry-leading branding and marketing insights delivered to you monthly.
Hey Brand, Meet the Hero
Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view...
When You’re the Worst
I am the worst web developer on our team. It doesn’t mean I’m bad, it just means the others are great. “Never be the smartest person in the room.” — Michael Dell, CEO...
The Catch-22 of E-Commerce
One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are our babies. We watched them grow from...
Introducing: Our New Logo
Truly great brands know that branding is a continual process. You set the foundation, then build and evolve the brand as the vision and culture of your business...
Great Branding Makes for Repeat Customers
“Thank you. Come again.” We’ve all heard Apu’s famous catchphrase on The Simpsons, finishing every transaction with an invitation to shop again. Apu is trying to...
Meet Our Numbers Guy: Robert
Clearly, the Resound team is a group of creatives. It’s in the name: Resound Creative. And, everybody knows that creative people may not be the best at details. Even if...
Cold Emails: The Enticing First Sentence
Writing is hard. I lamented that fact to my author mother recently, and she solemnly shook her head in affirmation. Working in sales usually means you’re loaded with...
Meet Our Animal Lover: Alex
We’re really excited to welcome a new designer to the Resound team! And, let’s be honest, we were all anxiously waiting for another awesome “Meet Our Teammate” blog...
Yup, We Moved!
Change. Change is a good indicator of growth. But every now and again, there’s some growing pains that accompany the change. These “stretch mark” moments are...