Building a great brand doesn’t happen by accident. It doesn’t come easily to anyone. It’s hard work and requires an almost inhumane level of commitment to values in...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Discover Your Brand’s “Why” in 1 Hour
Your why is bigger than your brand. But as grand as that is, your why can sometimes be discovered by what you do, what you buy and what you sell. Do your hires...
Your Brand is Not Your “Why”
Everyone is trying to understand brand, constantly looking for new ways to express it. One model is to think of a brand as a “person.” And this may be a helpful model....
Find Yourself: 2.5 Steps to Quick Brand Wins
Brand alignment is about finding yourself. But we don’t mean a new-age/hippie inner voyage. We mean testing your brand by what you actually do. Here's a way to do that...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
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Creative Sessions: Faucet and Funnel Thinking
The creative process is difficult. It just is. Since art is an outward expression of inner belief and experience, some people will love your creative style, and some...
Friday Recap: Standing Desks
You’re looking at Resound’s new toy. Well, it’s really Garrett’s new toy, but it’s in our office and we get to push the button. That’s right, Garrett bought himself a...
Grow Your Orchard: Resonate With Your Audience
Let’s think of the marketing process like a tree. When you think of a tree, you probably think of green leaves and maybe some fruit. But do you realize that this is...
Resound Turns 6
Well, this precocious business just turned a year older. Last Wednesday marked the 6th anniversary of Resound Creative’s paperwork initiation, though it had been a...
Find Your Foundation: Amplify Your Brand
“Let’s go grab dinner!” “Yeah!” “Awesome!” “Sure!” “Where do you guys want to go?” “I’m thinking Italian.” “NOOOOO…not Italian! How about Mexican?” “I had that for...
Not Another Blind Date: Finding Your Frequency
“Who am I?” “Why am I here?” We know … so melodramatic. But, seriously. Do you know the answers? What do you say when someone asks you, “What’s your company like?” or...
Personality is Everything!
Imagine your best friend. Think about some of their qualities and what attracts you to that person. It wouldn’t really be a shot in the dark to assume that you and that...
Meet Our World Traveler: Chelsea
Twas a month before Christmas And in Resound land Design work was daunting With deadlines at hand There was too much work here To finish on time “We need a new intern”...
Celebrations and Business
Happy Holidays from Resound! We hope your celebrations are joyful and delicious. It’s interesting how different companies approach the holidays. Some have decked the...