So much goes into marketing—even more than most people realize. This is especially true when it comes to advertisements. You have to understand perception, the way people will view your ad, and know the different techniques to draw your viewer’s eyes to where you want them to go.
Filmmaking is a unique skill set that can be easily overlooked.
I’m sure you’ve heard about all the different commercials in the super bowl this year (if not, go here for our roundup). Some of them were really good! But instead of rating them in terms of “funny” or “morbidly depressing”, what if we dig a bit deeper?
What if we take a filmmaker’s perspective on these commercials?
Resound will call on our resident film expert, Garrett H. McConchie, to give us a filmmaker’s view.
Imagine your best friend. Think about some of their qualities and what attracts you to that person. It wouldn’t really be a shot in the dark to assume that you and that person share some of those same qualities. It’s what forms the friendship; it’s the glue that holds you together. Now imagine someone that Read More
A walk through Phoenix Design Week with Resound! As you know, we were looking forward to Phoenix Design Week for an extremely long time. It came and it went way faster than any of us would have liked, but we have some good news. We can relive it over and over with pictures that our Read More
What a crazy week it’s been in Arizona! On Monday, a massive amount of rain greeted us, resulting in images like the one you see above (which may or may not be photoshopped). It left cars abandoned on freeways, homes underwater, and an empty Resound Office. Most of the team wasn’t able to come in Read More
We tell our clients that understanding their company brand means first identifying their own core values and personality traits. We look inward to discover a beautiful story embedded deep within our clients to find their mark. Why are we telling you this? Because our own personal stories and values are what define the Resound brand Read More