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Advertising

Super Bowl Ads — A Filmmaker’s Perspective

So much goes into marketing—even more than most people realize. This is especially true when it comes to advertisements. You have to understand perception, the way people will view your ad, and know the different techniques to draw your viewer’s eyes to where you want them to go.

Filmmaking is a unique skill set that can be easily overlooked.

I’m sure you’ve heard about all the different commercials in the super bowl this year (if not, go here for our roundup). Some of them were really good! But instead of rating them in terms of “funny” or “morbidly depressing”, what if we dig a bit deeper?

What if we take a filmmaker’s perspective on these commercials?

Resound will call on our resident film expert, Garrett H. McConchie, to give us a filmmaker’s view.

Branding

Personality is Everything!

Imagine your best friend. Think about some of their qualities and what attracts you to that person. It wouldn’t really be a shot in the dark to assume that you and that person share some of those same qualities. It’s what forms the friendship; it’s the glue that holds you together. Now imagine someone that Read More

Inside Resound

Key To The Office

We tell our clients that understanding their company brand means first identifying their own core values and personality traits. We look inward to discover a beautiful story embedded deep within our clients to find their mark. Why are we telling you this? Because our own personal stories and values are what define the Resound brand Read More

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