Content strategy for B2B brands has two primary functions: to build trust and then develop that trust into working business relationships that benefit everyone...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Measure Conversions in Content Strategy with Email
How do you measure content strategy? Mike talked about how to think about content strategy, setting the stage for this conversation. So do you want to build trust, or...
2 Practical Measures for B2B Brand Effectiveness
It’s hard to measure brand. But that doesn’t mean it’s not important. As practical people, we know better. At Resound, we've worked with some pretty tough, focused...
2 Stages of Development in B2B Brands
It’s tough for some companies to invest resources in building a great brand when they can instead spend money on making the next sale. And yet, if you ignore why you...
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3 Steps to Building Your Brand
1. Find Your Frequency: Who Are You? You’d be surprised at how many people hear the word “branding” and think, “Oh! Logos and colors.” You might have even thought that...
Processing PACK EXPO 2015
I’ve been reflecting on so many conversations we had with marketers at the trade show surrounding the packaging industry. Here's my takeaway: 1. The packaging industry...
PACK EXPO Recap 2015
Resound Creative just got back from our first attendance at Pack Expo, the largest trade show for the packaging industry, in Las Vegas. It was three very full days of...
Don’t Be Human Spam
Have you ever been in a social setting where the person you’re interacting with only has one thing on his mind: himself? I was at a local entrepreneurial gathering...
Search Engine Ranking Factors: Moz’s 2015 Survey
Moz’s SEO Pro app is one of our favorite tools for auditing, planning, and reporting on the effectiveness of our search engine marketing strategies. And not only do...
Meet Our New Grad: Nate
And the Resound Creative team just keeps getting better! Last week, we had the great privilege of welcoming Nate to the office as our newest intern. Nate graduated...
Meet Our Family Developer: Ben
We’ve been searching for a new web developer for a month and a half. It was looking pretty bleak there for a bit, but lo and behold, (over the ashes of our dying...
Don’t Trust the Brand-Aid
When I was a kid, my brother David fell off the top bunk and broke his collarbone. In the hectic moments following the collision, my Dad, in his great wisdom, picked up...
3 Steps For Great Email Subject Lines
In this day and age, we’re all bombarded with messages - particularly messages of the email variety. As marketers, we spend so much time writing great content for our...