Resound Creative just got back from our first attendance at Pack Expo, the largest trade show for the packaging industry, in Las Vegas. It was three very full days of walking, talking, meeting, listening to and (hopefully) serving various companies and brands.
Throughout our time, we helped contribute to the #packexpo community in a…unique way. Resound Creative believes every brand is remarkable! Every brand has a unique story to tell and is doing something special in the world. As marketers and storytellers, it’s our job to reveal why those brands are remarkable.
30,000 attendees and nearly 2000 exhibitors filled 4 large halls in the Las Vegas Convention center. We saw robotic arms, curved conveyor belts, Rockem-Sockem style robots (Mike lost…), a singing scrap metal robot, and a buffalo fighting a clown. Not everything made sense, but it sure was a lot of fun.
As Mike and I walked the (unbelievably massive) floor we occasionally stopped to do a quick video interview with the staff and asked them to answer one simple question: “What makes your company remarkable?” Here’s what we got!
Scott from JanTec Inc.
Tim Kelly from Tri-Tronics
Jeff Hunt from Laub/Hunt Packaging Systems
Kristen from BevCorp
Kristy from InsulTote
It was an honor to meet such remarkable people and to interact with the brands they represent. We’re looking forward to our growing relationship with the packaging industry, and can’t wait for Pack Expo next year.
I’ll let my friend, Boneyard wrap up this post.