Don’t Be Human Spam

by Sep 28, 2015Marketing

Don’t Be Human Spam

by | Sep 28, 2015

SPAM-01
Have you ever been in a social setting where the person you’re interacting with only has one thing on his mind: himself?

I was at a local entrepreneurial gathering lately and landed in a conversation in the aftermath where I was subjected to such an interaction. This person was very excited about how great he was and how great his company was. I’ll give him points for self-confidence, but he was lacking a significant piece essential to relationships: empathy.

You know what billboards do really well? They broadcast a message. You know what billboards do really poorly? Listen. Billboards make rotten friends, spouses, coworkers, and neighbors.

So I’ve been stewing around a pretty revolutionary idea, and I think I’m ready to share it: let’s stop modeling our human interactions after a sign on the side of the road. Crazy, I know!

Relationships are the most valuable substance in the world. Let’s learn to treat them as such.

How do we do that? We empathize. We crawl out of our skin and begin to see the world from someone else’s perspective.

For all of us who struggle with this, here are some nuts and bolts practical suggestions:

1. Ask Questions.

Questions give the other person a chance to talk, which is your opportunity to gather information. Questions also show that you’re interested in what they’re talking about. Instead of asking questions that jump from one topic to another, try asking questions that take you deeper into the topic you’re already discussing.

2. Listen

Just listen. While people are talking we’re often tempted to stop listening and start thinking about what we want to say next. Don’t do that. Give that person your full attention and figure out what to say after they’re done.

3. Offer Thoughtful Feedback

It’s possible to give thoughtful, meaningful feedback that doesn’t hijack the conversation and steer it back towards you and your company. For example, recently someone was talking about how their company was beginning to use the Periscope app more often. I shared about an article I recently read in support for live video casting. I contributed without stealing the spotlight, and I consider that a big win!

I represent an incredible company, and I’m excited to talk about our team when I get the chance. But the mark of a confident company, and of a confident human, is that we prefer giving our attention (i.e. ears, eyes and time) to others, and don’t feel the need to constantly steal those resources from others.

Try it out. Next time you’re at a gathering (business or social), make an intentional effort to ask questions, listen, and give thoughtful feedback in your 1-on-1 or small group interactions. I promise your connections will be more meaningful, your relationships will last longer, and the business and deals will naturally follow.

Resound Newsletter

Get more industry-leading branding and marketing insights like this delivered to you monthly.

Our Book Is Here!

Unlock the power of authentic branding to become a better marketer and business owner.

Latest Posts

The Key to a Smooth Branding Experience

You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re getting excited about the future. Or maybe you’re nervous about the investment and the process. Here are...

The Simplest B2B Funnel Strategy to Get Started

In B2B marketing, we're often supporting business development funnels. Basically, we're sending traffic to sales. Those are different from B2C funnels in that we're not trying to get people to buy. Instead, we're trying to get people to get into a conversation that...

Can Authentic Brands Be Canceled?

Last month, I wrote about how authentic brands that last and endure build a loyal community. This month, I’m tackling a logical, highly relevant follow-up question. Given the polarization that’s put everyone in our country under increasing pressure to take sides, can...

Don’t Improve Your Marketing Processes (Let Your Team Do It)

With the right marketing team, and clear process improvement objectives, you can change the entire culture of your organization and get a ton done…if you know how to ask questions. Many of us are doers or at least planners. We know how to get things moving. And hiring...

To Build an Enduring B2B Brand, Start Small

A strong, healthy B2B brand builds a community.  If a B2B brand is serving customers well and consistently, and guiding its employees with a strong vision, then its community will see the B2B brand through ups, downs, and adaptations to a changing marketplace. Of...

Brand Foundations Course

How to Unlock Your Remarkable Brand

Discover Your Brand Values, Brand Personality and Brand Story to get you and your team thinking about what your authentic brand is and how to manifest it.

Brand Webinars

Learn how to develop your brand’s foundation to get a competitive edge.

Unlock Your Remarkable Brand

Want to build unlock your remarkable brand and lasting relationships, but aren’t sure where to start? Set up a call and talk about it with Mike.

Your organization is remarkable – now start acting like it.

Our new book, You Are Remarkable, helps businesses and organizations unlock their authentic, genuine, real brand identities and express them effectively to their customers.