Why would you trust a copycat? Unless you’re looking for something cheap, shoddy, and just waiting to crumble, you probably wouldn’t buy something from one. The...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Chasing Trends and Superficial Branding
“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate that message when everyone from YouTube...
3 Definitions That Expose Hypocrisy
Distrust poisons everything. When people are scared to question, because they can’t trust the response, problems hide under layers of bureaucracy. But definitions...
Why Real Brands Can’t Be Invented (Part 3)
We've been talking about why a real brand can't be invented out of thin air or tailored specifically to meet a certain market demand. Remarkable brands are built from...
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Meet Our New Digital Analytics Intern: Alayna Joseph
She’s a Florida girl now living in the Valley of the Sun. Who in their right mind trades the beach for the desert?! Well…..this woman. With a B.S. in Public Health from...
Market Research at a Global Level
Have you slowed down to smell the roses (or the evergreen...since it's December)? Yeah, it’s not always easy to do. We all have never-ending checklists to battle and...
We Made Top 5 Web Design Firms in Phoenix!
Sometimes, when you're in the trenches, you forget to look back at all the ground you've covered. Since our official (corporation-commission-filed-official) start in...
How to Do Inbound Without Being a D-bag
Unless you’ve been hiding under a rock for the last 5 years, you’ve watched the shift in marketing toward “inbound.” You’ve probably been around for the soapbox...
Meet Our New Project Manager: Chris Stadler
You might recognize Chris’s name from the rad new podcast that launched this year: AZ Brandcast. Mike Jones (our Managing Partner) and Chris are a kickass team on the...
Attributes of Remarkable Brands | Transparent
Have you ever had a meeting with a vendor where you were fairly certain that their entire goal in life was to "sell" you? They didn't care if they lacked the best...
Attributes of Remarkable Brands | Empowering
We've covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand. So far, we've established three traits that are integral to any...
Attributes of Remarkable Brands | Responsive
When was the last time you were on a support call...for a really long time? Now imagine that your call is stretching past dinnertime. You're getting hungry. You're...
Attributes of Remarkable Brands | Authentic
So, remarkable... That's a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least,...