Fads are fun, but they wreck and confuse your marketing plan. As a B2B marketer, you probably don't want to take a stick of dynamite to your marketing plan and see what...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Your Brand Identity: What’s Your Frequency?
If you’re breaking ground with some new start-up in Austin, Texas, or in Silicon Valley, you’re in a place that eats, breathes, and sleeps disruption. If you’re a...
Keep Marketing Simple: Think Before You Market
"Smart" people make things complicated. Effective people start with a simple plan they can understand. And then they build on it. This is especially true in marketing,...
Nobody Trusts Copycats – Superficial B2B Branding
Why would you trust a copycat? Unless you’re looking for something cheap, shoddy, and just waiting to crumble, you probably wouldn’t buy something from one. The...
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Saturating Your Organizational Culture with Values
Who determines values in your organization? Is it your CEO? Your board? Your marketing director? If you work for one of the few companies that receive input on...
Why Every Entrepreneur Should Start With Brand
Ask a roomful of early-stage entrepreneurs if brand matters and you’ll probably get: “My product (or service) matters more than my brand.” “I don’t have time for that...
#OurMarkPHX | 5 Critical Business Lessons Learned from 2017
The lifeblood of nearly every startup is the coffee shop. I’m sitting in one right now, in fact, watching a sea of illuminated MacBook Pros and the glowing faces of the...
Meet Our New Digital Analytics Intern: Alayna Joseph
She’s a Florida girl now living in the Valley of the Sun. Who in their right mind trades the beach for the desert?! Well…..this woman. With a B.S. in Public Health from...
Market Research at a Global Level
Have you slowed down to smell the roses (or the evergreen...since it's December)? Yeah, it’s not always easy to do. We all have never-ending checklists to battle and...
We Made Top 5 Web Design Firms in Phoenix!
Sometimes, when you're in the trenches, you forget to look back at all the ground you've covered. Since our official (corporation-commission-filed-official) start in...
How to Do Inbound Without Being a D-bag
Unless you’ve been hiding under a rock for the last 5 years, you’ve watched the shift in marketing toward “inbound.” You’ve probably been around for the soapbox...
Meet Our New Project Manager: Chris Stadler
You might recognize Chris’s name from the rad new podcast that launched this year: AZ Brandcast. Mike Jones (our Managing Partner) and Chris are a kickass team on the...
Attributes of Remarkable Brands | Transparent
Have you ever had a meeting with a vendor where you were fairly certain that their entire goal in life was to "sell" you? They didn't care if they lacked the best...