Topics
Branding

Why Every Entrepreneur Should Start With Brand

Ask a roomful of early-stage entrepreneurs if brand matters and you’ll probably get: “My product (or service) matters more than my brand.” “I don’t have time for that stuff.” “Selling is what matters right now.” Some of the more enlightened entrepreneurs might even say: “Yeah, it matters, but I’m just not there yet.” Fair enough. Read More

Culture

Leadership Lessons from a 9-Year-Old Shoplifter

I’ll be honest, I was pretty shocked and disheartened when I found stolen merchandise in my 9-year-old son’s room. On one hand, I was slightly amused that his sticky fingers latched onto two travel-sized hand sanitizers from Bath & Body Works. At least the kid appreciates cleanliness. On the other hand, I was disappointed that Read More

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Marketing

How Not to Kill Your Marketing Team

Shepherds. They tend their sheep daily. They guide them, rear them, and teach them. It is their duty to protect the flock and count each sheep’s lil’ fluffy head to ensure none have wandered astray. For thousands of years, shepherds have watched over their flocks with care. I’ve heard business leaders use the analogy of Read More

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