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Ten AI Use Commandments for Marketers: Protecting Your Brand’s Soul from AI Temptations
A few months back, I wrote about why AI won't save your B2B marketing. The post sparked a few conversations with some of my professional services marketer friends about how to use AI in content marketing without compromising your brand. These discussions led me to...
The Business Development Super Weapon
A few weeks ago, I wrote about why I won't return to HubSpot's INBOUND conference. That article sparked an interesting conversation with Doug Hastings, a former attorney who spent three decades practicing law in both the U.S. and Europe before launching a firm that...
When Should Professional Services Firms Trust AI Content in their Marketing?
I recently had a conversation with our creative team about AI content generation that made me think about what we risk losing in B2B marketing. While AI offers powerful capabilities, it threatens to strip away the very things that make our brands remarkable:...
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