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Build Brands with Confidence.
3 Ways That Branding BOOSTS your Business’s BOTTOM LINE
When professional services marketers talk about brand, they often focus on visuals, websites, and messaging. But many firm partners want to know a more fundamental question: how does brand actually affect our bottom line? This disconnect creates tension. Marketing...
Bag Charges and Brand Changes: Is This the End of the Southwest Brand?
The Southwest brand just abandoned one of its most distinctive promises after maintaining it for 60 years. The airline that built its reputation on "Bags Fly Free" announced that starting May 28, 2025, regular passengers will pay for checked luggage just like every...
The 3 Core Principles of AI-Assisted Brand Building
I've written extensively about AI in marketing, from questioning when professional services firms should trust AI content to outlining the Ten AI Use Commandments for Marketers. The response to these articles has been encouraging, with many of you reaching out to...
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