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The Eide Bailly Rebrand: Lessons for 2026 Rebrands

by Mike Jones | Jan 14, 2026

In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New brand intro video. I am certain they invested substantial coinage to refresh their presentation, and they made an effort to inject meaning into...

2025’s Biggest Rebrands: Lesson For Professional Services Marketers

by Mike Jones | Dec 17, 2025

Most professional services marketers watch big consumer brand rebrands from the sidelines. They assume those lessons don’t apply to their accounting firm, law practice, or advisory business. But 2025’s biggest rebrands tell stories packed with insights that will make...

Your Firm Is Remarkable (You Just Need to Find Out How)

by Mike Jones | Dec 10, 2025

Many professional services marketers struggle to set their firm apart from other firms. You all do audits. You all handle estate planning. You all provide the same services using similar methodologies. Professional services branding becomes an exercise in copying...

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