Resources
Build Brands with Confidence.
Trademarks 101: The Fence Your Brand Needs
You’ve built something worth protecting. Your firm has a reputation. Your team has developed methods and processes that work. Your clients appreciate your distinctive approach. But here’s the question: Have you put a fence around any of it? That’s what trademark...
What Goodreads’ New Logo Teaches Professional Services Marketers About Brand Experience
Goodreads unveiled their new logo this summer. They’d used the same symbol for 20 years (two years before the iPhone was introduced). The response has been surprisingly positive. Rebrands usually generate complaints and criticism … especially among persnickety book...
Why You Should Care About Amazon’s Pricing Controversy
About one month ago, the Wall Street Journal just reported that Amazon prices now exceed both Target and Walmart across comparable products, with sharp increases following March tariff implementations. Sam and I discussed this pricing story during our recent podcast...
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