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AI vs Storytelling in Marketing: The Lesson From Pepsi’s Super Bowl Ad

by Mike Jones | Mar 18, 2026

With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good story always trumps AI. Stealing Coca-Cola’s polar bear mascot, Pepsi’s commercial shows the bear having an identity crisis as he’s just chosen...

What is cheap AI content costing your brand?

by Mike Jones | Feb 11, 2026

Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little time, little staff, little budget. Our campaigns help our firms grow. That growth spurs increased demand for our marketing services, but rarely do...

The Eide Bailly Rebrand: Lessons for 2026 Rebrands

by Mike Jones | Jan 14, 2026

In true market leader form, Eide Bailly completed the biggest accounting firm rebrand of 2025. New logo. New colors. New brand intro video. I am certain they invested substantial coinage to refresh their presentation, and they made an effort to inject meaning into...

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