Your brand translates your values and gives you a stronger personality in the world. This involves both actions and words. To put it another way, your brand’s values...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
4 Questions to Right-Size Your Branding Effort
In the article that Mike wrote, we talked about the three objections to branding. His article shows us that not everyone is at the exact place to brand, and not every...
The 3 Most Legitimate Objections to Branding
We routinely talk about the importance of branding. But how do we push this understanding deeper? Maybe even deep enough to make it practical and clear in your specific...
2 Weeks to Turn Brand Values into Accountabilities
Branding is impractical, right? It sounds great in theory, but in reality, it’s all vague and touchy-feely. But what if I told you there’s a clear, everyday process you...
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Amplify Your Brand
Has someone ever bought you a brand new appliance? Remember that time when some shiny new toy was promised to make your life easier, faster, better, and longer? How...
Announcing: Two New Positions
It’s not very often in life that you come across something you didn’t know before — something surprising. For instance, we bet you knew that Marvel’s Avengers 2 is...
Find Your Frequency
Is there an identity crisis in your company? If we were to ask most business owners this question, they would look at us like we’re crazy. A company is an institution,...
Meet Our Gamer Girl: Nikki
Apparently, web development is really popular nowadays. Everybody wants a cool website…everybody wants multiple functions….everybody wants more plugins. Needless to...
Invisity
We have some pretty cool clients. Over the last 6 years we’ve gotten to work with fantastic and creative people, helping them to realize their own remarkability. But...
Web Developer Position Available
Apparently, web development is all the rage nowadays. Everybody wants a cool website, with multiple functions and plugins. Sometimes we find ourselves drowning in a...
Meet Our Golden(doodle) Boy: Luke
He’s hip! He’s musical! He has a goldendoodle….introducing our new Account Representative: Luke Miller! Luke was trained in a piano company - the ultimate hybrid of...
Super Bowl Ads — A Filmmaker’s Perspective
So much goes into marketing—even more than most people realize. This is especially true when it comes to advertisements. You have to understand perception, the way people will view your ad, and know the different techniques to draw your viewer’s eyes to where you want them to go.
Filmmaking is a unique skill set that can be easily overlooked.
I’m sure you’ve heard about all the different commercials in the super bowl this year (if not, go here for our roundup). Some of them were really good! But instead of rating them in terms of “funny” or “morbidly depressing”, what if we dig a bit deeper?
What if we take a filmmaker’s perspective on these commercials?
Resound will call on our resident film expert, Garrett H. McConchie, to give us a filmmaker’s view.
Good, Bad, or Ugly: Super Bowl Ads 2015
After the nail-biter Super Bowl game on Sunday, we walked away feeling uplifted, humored, and sometimes mortified by the ads presented. Most companies aren’t afraid to...