Decision modes affect communication. The method and mood people bring into decision making affect their reasons for buying and how they need information delivered. This...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
3-Step Process to Differentiate Your Brand from the Competition
Comparisons help contrast two things, bringing out differences and showing how each is special. Why does this matter for businesses? Without bringing out the...
B2B Brand Competitive Research: 4 Reasons to Do it Right
Competition. What comes to mind? An epic struggle between two teams on a sports field? Candidates vying for an open position at a fast-growing, exciting tech company?...
4 Video Call Tips to Set You and Your Brand Apart on All of Your Video Calls
If you run a business or work for a business, everything you do on the clock (and sometimes off the clock) is a representation of your company's brand. Remember when...
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Story: The Marketer’s Paradigm
Remember this line? When Mr. Bilbo Baggins of Bag End announced that he would shortly be celebrating his eleventy-first birthday with a party of special magnificence,...
Does Your Brand Have Soul?
People don’t become brand fans because of what they see businesses do. They invest in why business do what they do. You might be thinking, “But wait, people will buy...
Unified Design: The Next Frontier in Branding
Someone once said, “Life is a journey, not a destination.” This quote doesn’t just apply to life. The same is true for your brand. Customers often go on a multi-screen...
Hey Brand, Meet the Hero
Batman perches on a skyscraper. Superman zips through the sky. These are the characters emblazoned in our minds when we think about heroes. Why do heroes hold lake-view...
When You’re the Worst
I am the worst web developer on our team. It doesn’t mean I’m bad, it just means the others are great. “Never be the smartest person in the room.” — Michael Dell, CEO...
The Catch-22 of E-Commerce
One of the most difficult things a business owner can do is see their brand the same way a customer does. Our companies are our babies. We watched them grow from...
Introducing: Our New Logo
Truly great brands know that branding is a continual process. You set the foundation, then build and evolve the brand as the vision and culture of your business...
Great Branding Makes for Repeat Customers
“Thank you. Come again.” We’ve all heard Apu’s famous catchphrase on The Simpsons, finishing every transaction with an invitation to shop again. Apu is trying to...
Meet Our Numbers Guy: Robert
Clearly, the Resound team is a group of creatives. It’s in the name: Resound Creative. And, everybody knows that creative people may not be the best at details. Even if...