https://youtu.be/vFypfRP5Z7M Your culture can be venomous or strong, but not both. We don’t like venomous cultures because they’re dehumanizing. We’re right to call...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Why Real Brands Can’t be Invented (Part 2)
A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it obliterates everything—trust, careers, and...
Why Real Brands Can’t Be Invented (Arbitrary Branding Part 1)
How often have you done something because everyone expects you to? Probably once a day—if not more. While doing what’s expected is part of life, it’s another trap for...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 2)
The Problem of Non-Branding In our previous article in this series, we looked at the problem of ‘non-branding’ for B2B companies. We looked at the various reasons why...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
Resound Newsletter
Get industry-leading branding and marketing insights delivered to you monthly.
Attributes of Remarkable Brands | Purposeful
I talk a lot around here about remarkable brands. I also realize that's fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very...
Do You Really Need Competitive Analysis?
“We don’t worry about the competition. We just worry about being the best we can be.” Honestly, that sounds really awesome. It’s also, honestly, the worst advice I’ve...
Henry+Horne Wins 4 AAM Awards
This is one time that what happened in Vegas...should most definitely NOT stay in Vegas. Last Wednesday, Resound's managing partner Mike Jones was at the Association...
3 Pre-event Strategies for Boosting Trade Show Success
Let’s play Mad Libs! Exhibiting at trade shows is __(adjective)___. Whatever word popped into your head was likely rooted in an emotion. Maybe it was positive, maybe it...
Leadership Lessons from a 9-Year-Old Shoplifter
I'll be honest, I was pretty shocked and disheartened when I found stolen merchandise in my 9-year-old son’s room. On one hand, I was slightly amused that his sticky...
Color Speaks: Using the Right Colors in Your Branding
Think about the McDonald’s logo right now. What color is that M? Yup, it’s yellow. Or, gold, if you prefer. (Ya know...Golden Arches?) I’ll bet it took you .3684...
The Right Words for Your Website
*scroll* "The 2017 bob-length haircut… Six ways to make a mason jar salad....23 Words or Phrases to Eliminate from Your Marketing Today… Wait, words to eliminate? I’ll...
6 Web Development Don’ts for 2017
We've come to the last of the installments of our 2017 website tips. We've been through design. We've been through content. Let's talk through the final piece of the...
9 Web Content Don’ts for 2017
"Why do I have a website?" Have you ever stopped to ask yourself that question? Is it just so you can show up somewhere online? Is it so that customers can get to know...