“The world needs you as you are.” Sure, you’ve heard it before. You’ve probably rolled your eyes. It’s hard not to hate that message when everyone from YouTube...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
3 Definitions That Expose Hypocrisy
Distrust poisons everything. When people are scared to question, because they can’t trust the response, problems hide under layers of bureaucracy. But definitions...
Why Real Brands Can’t Be Invented (Part 3)
We've been talking about why a real brand can't be invented out of thin air or tailored specifically to meet a certain market demand. Remarkable brands are built from...
Radical Honesty Creates Bulletproof Cultures
https://youtu.be/vFypfRP5Z7M Your culture can be venomous or strong, but not both. We don’t like venomous cultures because they’re dehumanizing. We’re right to call...
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Attributes of Remarkable Brands | Empowering
We've covered a lot of ground in the past few weeks. The topic? What makes a remarkable brand. So far, we've established three traits that are integral to any...
Attributes of Remarkable Brands | Responsive
When was the last time you were on a support call...for a really long time? Now imagine that your call is stretching past dinnertime. You're getting hungry. You're...
Attributes of Remarkable Brands | Authentic
So, remarkable... That's a huge concept – one that my partners and I have been continually defining since we started Resound in 2009. When it comes to brands at least,...
Attributes of Remarkable Brands | Purposeful
I talk a lot around here about remarkable brands. I also realize that's fairly vague. As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very...
Do You Really Need Competitive Analysis?
“We don’t worry about the competition. We just worry about being the best we can be.” Honestly, that sounds really awesome. It’s also, honestly, the worst advice I’ve...
Henry+Horne Wins 4 AAM Awards
This is one time that what happened in Vegas...should most definitely NOT stay in Vegas. Last Wednesday, Resound's managing partner Mike Jones was at the Association...
3 Pre-event Strategies for Boosting Trade Show Success
Let’s play Mad Libs! Exhibiting at trade shows is __(adjective)___. Whatever word popped into your head was likely rooted in an emotion. Maybe it was positive, maybe it...
Leadership Lessons from a 9-Year-Old Shoplifter
I'll be honest, I was pretty shocked and disheartened when I found stolen merchandise in my 9-year-old son’s room. On one hand, I was slightly amused that his sticky...
Color Speaks: Using the Right Colors in Your Branding
Think about the McDonald’s logo right now. What color is that M? Yup, it’s yellow. Or, gold, if you prefer. (Ya know...Golden Arches?) I’ll bet it took you .3684...