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The $5 Billion Grant Thornton + CBIZ Deal and What It Means for Independent Accounting Firms
Key Takeaways The Grant Thornton-CBIZ deal is an indicator that the accounting industry is undergoing a fundamental restructuring There’s a widening divide between enormous, PE-backed platforms competing on scale and independent firms competing through specialization...
AI vs Storytelling in Marketing: The Lesson From Pepsi’s Super Bowl Ad
With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good story always trumps AI. Stealing Coca-Cola’s polar bear mascot, Pepsi’s commercial shows the bear having an identity crisis as he’s just chosen...
What is cheap AI content costing your brand?
Marketers, especially professional services marketers, learn to get very good at getting a lot done with little: little time, little staff, little budget. Our campaigns help our firms grow. That growth spurs increased demand for our marketing services, but rarely do...
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