In our previous post, we explained how crucial brand was to every other area in any business. We used a famous Apple marketing campaign to highlight our position. That...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any good business. In masonry, the cornerstone...
Discover the Freedom and Power of Authentic Branding
Authenticity is all the rage right now, but it’s an age-old concept. There has never been a time in history when people willingly did business with people they felt...
Discover Who You Are With The Rapid SWOT Analysis
What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it. The SWOT analysis is a great place to start...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
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Resound in a “Conch Shell”
Resound would like to introduce to you, Mr. Garrett McConchie. Garrett started out in a much smaller role earlier in the year, doing contracting work here and there. As...
It’s a Matt Le Kind of Day!
This week, we had a chance to sit down with another vital part of the Resound team. Matt is the guy we go to when our fun website coding needs to be done. His work...
When It Rains, It P— No, It Floods. Floods.
What a crazy week it’s been in Arizona! On Monday, a massive amount of rain greeted us, resulting in images like the one you see above (which may or may not be...
Pho, Spring Rolls and WordPress
(by Matt Le, Web Developer & Designer at Resound) My first experience with WordCamp could best be summed up in these three words…pho, spring rolls and WordPress. I...
Meet Our Rock Climbing Developer: Douglas Morales
This week, we had the privilege of introducing a new member to the Resound team—Mr. Douglas Morales. It’s been a lot of fun getting to know him this past week, and we...
Welcome to the “Impround”
Doing improv a few days out of the week is a huge part of our weekly shenanigans. In improv, there are a lot of different games to play, but the one we usually end up...
Key To The Office
We tell our clients that understanding their company brand means first identifying their own core values and personality traits. We look inward to discover a beautiful...
WikiWand: Our Newest Favoritist Way to Read Wikipedia
Confession: we’re big Wikipedia readers. Like the kind that can spend hours clicking through from one related article to another and totally forget how long we’ve been...
Thoughts on Aziz Firat’s Rebranding of Samsung
Inspired by Andrew Kim’s Microsoft redesign, designer Aziz Firat has redesigned the Samsung logo and brand identity (as a personal project). These exercises in...