Brand values give you confidence and set you up to know how to move your company forward with conviction -- like there's a spine of steel going through your company....
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
2 Common Brand Values Missteps That Keep Companies From Creating Authentic and Interesting Brands
Authentic brand values are one of the most critical parts of your brand strategy. Most companies have some version of them posterized on a wall in their often - often...
Develop Your B2B Brand Personality Traits in 5 Days
Differentiating yourself in the market is a process, much like a high school grad going to college to find himself. Luckily, you're a business, not an Adventure...
Brand Personality: 4 Pitfalls to Avoid and Make You Look Genius
Great branding impacts your entire brand presence, including everything you say and do. Your brand's personality is an important — and very visible — part of your that...
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Wanted: Admin Assistant
Ok, so...more like Needed: Admin Assistant Resound is looking for someone to help with financial reports, invoicing, and office management. We need someone...
Ye Olde Guide for Capturing Santa Claus
Merry Christmas from all of us at Resound Creative! We've put together something especially for you. So, the main guy...with twinkly eyes, merry dimples, rosy cheeks,...
3 Tips For Working From Home
Let’s face it, there’s really no 9–5 anymore. It's easy to work from home at 2am, at least for my projects. Companies are heading further towards remote workstations...
Introducing Our Downloadable 2016 Marketing Budget Checklist
It's that glorious time again when all you talented marketers begin planning and budgeting for the new year. I can smell the 4pm coffee already. Marketing is hard, and...
That Metaphor About the House
My wife and I just moved into a new home in a neighborhood on the east side of town that we actually got to watch being built. Every 2–3 days we would drive out to the...
Building a Better AEC
Here at Resound we’ve got a soft spot in our hearts for the AEC (architecture, engineering, and construction) industry. I think that's probably because the people in...
Phoenix Design Week 2015: Community
Maybe you read our blog post last week about the awesome speakers at AIGA’s Phoenix Design Week. Maybe you didn’t. Either way, it’s totally fine. Because we’re not done...
Phoenix Design Week 2015: Speakers
We’re always inspired by Phoenix Design week. This year, five of our team at Resound went to participate in the sharing, inspiration, and learning that is the Design...
12 Ways to Die of Bad Marketing
You know what really scares us? Bad marketing: Marketing that's not consistent, that uses gimmicks to sell product, or that treats people like robots for starters. It's...