It’s that glorious time again when all you talented marketers begin planning and budgeting for the new year. I can smell the 4pm coffee already. Marketing is hard, and we get that! So this year we want to help each of you tell your remarkable stories well by providing a PDF Marketing Budget Checklist. Check off each category and know you’ll be prepared for 2016. Besides, it just feels good to check things off a list! Enjoy!
AI vs Storytelling in Marketing: The Lesson From Pepsi’s Super Bowl Ad
With AI-generated content being, well, everywhere, Pepsi’s Super Bowl ad just taught a masterclass in why having a good story always trumps AI. Stealing Coca-Cola’s polar bear mascot, Pepsi’s commercial shows the bear having an identity crisis as he’s just chosen...
