The world needs your brand. Your brand is unique, dare I say, remarkable. So your brand needs to resonate strongly with its authentic identity. But we all know a lot of...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
How Brand Strategy Workshops Drive Clarity Deep
Without a structured approach, strategic planning fails to touch the ground. Here are the three ways a well-structured brand strategy workshop — and importantly, the...
4 Causes of Accidental Branding (Part 1)
We talk a lot about how the world needs brands as they are at Resound. Meaning - a company should be itself - have its own unique and true identity - and not try to be...
How Newspapers Build Content for Skimmers
The abundance of interesting articles makes it tough to cut through the clutter and get your message into the hearts and minds of your audience. But newspapers have it...
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Meet Our Director of Creative Services: Eric
You know that sensation you get when you feel yourself being equally pulled in 87 different directions? That unmistakeable strain and just a touch of anxiety? Well,...
Taking Your Brand to the Next Technology Level: Highlights from NextCon 2016
A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST It seems like the business conference industry is hitting a new high. Beyond the big guys like...
Method+Madness 2016 Recap
Every year, the folks at AIGA Arizona put on Phoenix Design Week – a week dedicated to the vibrant design community in Phoenix. The week typically kicks off with Method...
Why Awesome Sales Copy Isn’t Enough
Sales copy. There’s a lot of tips, tricks, strategies, pointers, methods, angles, and tactics out there on how to make a sale. But guess what, it’s really easy to slip...
Brand New Conference 2016 Recap
Brand New Conference is a two-day event by Under Consideration on brand identity – chock-full of inspirational talks from some of the design industry’s most significant...
Details Make Design
The details are not the details. They make the design. — Charles Eames As some of you already know, Resound is going through its own brand redesign. If you haven't been...
Delight Your Audience
Resound has some really distinct personalities. People here are very passionate about various topics. For example, Stephanie has a (debatably unhealthy) obsession with...
Lessons in Trust
A few years ago, I was an inexperienced co-owner of a small video game bar in Tempe. Early on, we allowed an online community to utilize our space for events...
Marketing Doesn’t Mean Manipulation
A debate topic being tossed around our office right now is marketing (Is it a good thing? Is it evil?). I’m willing to bet we’re not the only ones arguing. Some people...