The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many people (especially in a highly technical B2B...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
4 Causes of Accidental Branding (Part 2)
The world needs your brand. Your brand is unique, dare I say, remarkable. So your brand needs to resonate strongly with its authentic identity. But we all know a lot of...
How Brand Strategy Workshops Drive Clarity Deep
Without a structured approach, strategic planning fails to touch the ground. Here are the three ways a well-structured brand strategy workshop — and importantly, the...
4 Causes of Accidental Branding (Part 1)
We talk a lot about how the world needs brands as they are at Resound. Meaning - a company should be itself - have its own unique and true identity - and not try to be...
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11 Web Design Don’ts for 2017
If your business is like most, your website is a huge part of your marketing and sales success. (81% of shoppers research online before buying. And that percentage...
Great Marketing Leaders Declare War…on Themselves
In one of my former jobs, I was conducting a highly-complex systems training session with a group of people...and I had a “challenging” leadership moment. It was the...
3 Tactics Every Business Should Use to Grow Their Brand
The internet is awash in ‘proven marketing strategies’ and the latest trendy tactics to grow your business. But with so many ideas, it can be hard to know which ones...
How Not to Kill Your Marketing Team
Shepherds. They tend their sheep daily. They guide them, rear them, and teach them. It is their duty to protect the flock and count each sheep’s lil’ fluffy head to...
When Politics is the Game, Should Your Brand Play Along?
Oh boy have things gotten heated in the world of advertising and marketing! Political ads and radical brands are certainly on the rise in our new American political...
Our Free Assessment: New and Improved
You can’t wait until your project is “perfect” – you’ll never introduce it to the world...because perfect is a lie. Sometimes it’s better to ship it, gather feedback,...
Meet Our Director of Creative Services: Eric
You know that sensation you get when you feel yourself being equally pulled in 87 different directions? That unmistakeable strain and just a touch of anxiety? Well,...
Taking Your Brand to the Next Technology Level: Highlights from NextCon 2016
A video posted by Mike Jones (@remarkamike) on Nov 15, 2016 at 7:58am PST It seems like the business conference industry is hitting a new high. Beyond the big guys like...
Method+Madness 2016 Recap
Every year, the folks at AIGA Arizona put on Phoenix Design Week – a week dedicated to the vibrant design community in Phoenix. The week typically kicks off with Method...