You've invested in your firm's brand. You've defined your values, honed your personality, and crafted a compelling story. You're confident that your firm is remarkable....
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
How to Make Your Firm’s Marketing Actually Interesting (Without Going Crazy)
Blend in and get left behind. It sounds harsh, but in marketing, it's true. Your clients have more options than ever before, and they're not just looking for a firm...
Thought Leadership Tactics
Thought leadership makes you the expert. It establishes authority, credibility and influence in your industry. It transcends simply sharing information to position...
Captivate Your Audience and Cut Through the Clutter
Marketing thrives on attention. When you have it, and you deliver a good message, you win. Digital media gives us new ways to connect with people where and when it...
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Exposing Accounting Stereotypes with the Remarkabrand Index
Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling...
Internal Branding: The Power behind Your Brand
Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. I’m taking inspiration from a...
Why AI’s Shortcomings Are Good News for Marketing Leaders
Tech innovations, like AI, come along every few years. The real question is, how will you leverage it—understanding the advantages and disadvantages of AI—to elevate...
Using AI for Content Creation to Produce Ideas that Matter
In marketing, authenticity builds lasting connections. This means creating content that matters to your audience. But what happens when we introduce Artificial...
B2B Brand Merger: Lead Your Firm through the M&A Process
Mergers and acquisitions can ruin a B2B brand. Even the best-intentioned M&A can take a toll on a brand when rushed decisions lead to a lack of coordination in the...
What You Need to Know to Write a Persona for Professional Recruiting
Marketing is concerned with finding an effective meeting place between you and your customer. From a recruiting standpoint, the same principle applies. It's a question...
What Every Accounting Firm Should Know About Branding
Accounting firm rebrands hardly ever happen in perfect conditions. But it's those challenges that grow us into leaders who can push through and win. For example, in my...
Why Strong Relationships Mean Great Business for Professional Service Brands
When someone is only after the sale, you can usually tell. But if someone you do business with slows down and takes the time to build a relationship, that’s saying...
Write a Book Using Your Content Strategy, Part II
If you know so much about it, why don’t you write a book? Imagine being able to say: “Yeah, I did that... and here it is.” Mic drop. Here, in part II of taking your...