At Resound, we understand the many challenges that marketing directors at accounting firms face. The digital marketing landscape can be overwhelming, with the constant...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Create Monopoly Power with Content: Understand Your Audience
Did you know your content ideas can give you monopoly power in your market? That's because when you really know your audience, your content tells them what they're...
Exposing Accounting Stereotypes with the Remarkabrand Index
Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling...
Internal Branding: The Power behind Your Brand
Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. I’m taking inspiration from a...
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Don’t Just Write Monthly Posts. Write a Book.
If your company writes a book, it’s a sign that your thoughts and processes are time-tested and organized. Because anyone who can talk deeply enough about a topic to...
Build Your Brand Anthem from Story
When you think of the American National Anthem, what comes to mind? Is it the melody? Or the first lines that many of us sang in grade school, or before a baseball game...
Why Your Brand’s Location Still Matters
More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are...
How to Revive Your Company’s Strategy Culture
Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip on strategy. Let’s talk about how to get back...
Ins and Outs of Branding Your Organization
Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike,...
Product Branding Versus Organization Branding
Which came first? The product or the organization? While in many cases, the product stands tall—the splash it made, the awareness it sparked, and the customer loyalty...
Omissions in Your Writing Process that Cripple Your Leadership
Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of expertise. But building that leadership through...
Turn Your Single Product Brand into an Authentic Corporate Identity
Is your brand imprisoned by a single product? Don’t worry…we know someone on the inside who can help you escape. Some guy with an insane plan and a blueprint of the...
The Key to a Smooth Branding Experience
You’ve decided to pull the trigger and invest in your brand, setting aside the budget and time needed to get things rolling. Your workshop is scheduled and you’re...