More than 100 brands changed their social media logos to glittery orange when Taylor Swift announced her latest album. FedEx, Delta, Dunkin, a herd of others: all...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
What 138 Years of Coca-Cola Teaches About Brand Consistency: A Professional Services Branding Guide
I recently recorded a podcast about Coca-Cola’s brand evolution, and something struck me as we discussed their 138-year journey: many professional services marketers...
Private Equity’s Accounting Takeover: What Professional Services Marketers Need to Know
Another week, another massive private equity deal in the accounting industry. This time it’s Sorren, a brand new firm created from merging 13 or 14 companies. They...
Why Creating a Professional Services Firm Sub-Brand Is Usually a Terrible Idea
… and the one scenario where it might actually make sense An accounting firm marketer recently contacted me about a sub-branding question. One of her firm’s partners...
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Thought Leadership Tactics
Thought leadership makes you the expert. It establishes authority, credibility and influence in your industry. It transcends simply sharing information to position...
Captivate Your Audience and Cut Through the Clutter
Marketing thrives on attention. When you have it, and you deliver a good message, you win. Digital media gives us new ways to connect with people where and when it...
Amplify Your Brand: An In-Depth Guide to Choosing the Right Channels for Accounting Marketing
The world of accounting marketing is complex and intricate. Knowing the right marketing channels to communicate your firm's message is as crucial as the message itself....
Mastering the Art of Remarkable Media for Accounting Firms: Inside-Out Marketing
In the ever-evolving arena of content marketing for accounting firms, it's easy to get swayed by the latest trends and feel the pressure to adopt every new type of...
Navigating the Content Maze: A 10-Step Guide for Accounting Marketing
In the complex world of accounting marketing, crafting a message that resonates isn’t just about being heard; it’s about making a genuine connection. As a marketing director in a growing accounting firm, your role transcends beyond mere messaging; it’s about sculpting a brand identity that’s both reflective of the firm and resonant with potential clients.
Elevate Your Accounting Firm’s Brand Marketing with Curated Content
At Resound, we understand the many challenges that marketing directors at accounting firms face. The digital marketing landscape can be overwhelming, with the constant...
Create Monopoly Power with Content: Understand Your Audience
Did you know your content ideas can give you monopoly power in your market? That's because when you really know your audience, your content tells them what they're...
Exposing Accounting Stereotypes with the Remarkabrand Index
Accounting firms are all the same, right? Nerdy, dad-joke-telling professionals who drive sensible cars and wear beige suits to work every day. Unless they’re feeling...
Internal Branding: The Power behind Your Brand
Every brand gets its power from connecting with people and delivering on its promises. And that starts with internal branding. I’m taking inspiration from a...