A reputation for lying is the only thing worse than a reputation for bending the truth. Either way, getting caught doing it obliterates everything—trust, careers, and...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Why Real Brands Can’t Be Invented (Arbitrary Branding Part 1)
How often have you done something because everyone expects you to? Probably once a day—if not more. While doing what’s expected is part of life, it’s another trap for...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 2)
The Problem of Non-Branding In our previous article in this series, we looked at the problem of ‘non-branding’ for B2B companies. We looked at the various reasons why...
Why Your B2B Company Won’t Build a Remarkable Brand (Part 1)
The Problem of Non-Branding At Resound, we believe branding is all about uncovering your authentic identity. But many people (especially in a highly technical B2B...
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The Right Words for Your Website
*scroll* "The 2017 bob-length haircut… Six ways to make a mason jar salad....23 Words or Phrases to Eliminate from Your Marketing Today… Wait, words to eliminate? I’ll...
6 Web Development Don’ts for 2017
We've come to the last of the installments of our 2017 website tips. We've been through design. We've been through content. Let's talk through the final piece of the...
9 Web Content Don’ts for 2017
"Why do I have a website?" Have you ever stopped to ask yourself that question? Is it just so you can show up somewhere online? Is it so that customers can get to know...
11 Web Design Don’ts for 2017
If your business is like most, your website is a huge part of your marketing and sales success. (81% of shoppers research online before buying. And that percentage...
Great Marketing Leaders Declare War…on Themselves
In one of my former jobs, I was conducting a highly-complex systems training session with a group of people...and I had a “challenging” leadership moment. It was the...
3 Tactics Every Business Should Use to Grow Their Brand
The internet is awash in ‘proven marketing strategies’ and the latest trendy tactics to grow your business. But with so many ideas, it can be hard to know which ones...
How Not to Kill Your Marketing Team
Shepherds. They tend their sheep daily. They guide them, rear them, and teach them. It is their duty to protect the flock and count each sheep’s lil’ fluffy head to...
When Politics is the Game, Should Your Brand Play Along?
Oh boy have things gotten heated in the world of advertising and marketing! Political ads and radical brands are certainly on the rise in our new American political...
Our Free Assessment: New and Improved
You can’t wait until your project is “perfect” – you’ll never introduce it to the world...because perfect is a lie. Sometimes it’s better to ship it, gather feedback,...