Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip on strategy. Let’s talk about how to get back...
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Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Ins and Outs of Branding Your Organization
Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike,...
Product Branding Versus Organization Branding
Which came first? The product or the organization? While in many cases, the product stands tall—the splash it made, the awareness it sparked, and the customer loyalty...
Omissions in Your Writing Process that Cripple Your Leadership
Thought leadership motivates your readers to see you as an expert. It can even give you monopoly power in your area of expertise. But building that leadership through...
Our Book Is Here!
Become a better marketer or business owner by unlocking the power of authentic branding.
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Do Your Products and Services Match Your Brand Values?
At Resound, we believe that your company’s brand should drive everything else. In our first post this month we set out to make our case for this position. Then last...
Brand-Driven Culture: How to Let Your Brand Drive Everything
In our previous post, we explained how crucial brand was to every other area in any business. We used a famous Apple marketing campaign to highlight our position. That...
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any good business. In masonry, the cornerstone...
Discover the Freedom and Power of Authentic Branding
Authenticity is all the rage right now, but it’s an age-old concept. There has never been a time in history when people willingly did business with people they felt...
Discover Who You Are With The Rapid SWOT Analysis
What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it. The SWOT analysis is a great place to start...
A Good Name is Better than Riches
Why does a good name matter? You might as well ask “why do we do business with people we trust?” There are two parts to authenticity: your own belief in your truth and...
Resound Develops Website for Boston Consultancy
Connie Chandler, owner and principal at IR Strategies, and distinguished Investor Relations Strategist with over 20 years of experience in the industry found herself...
Become a More Valuable Version of Yourself Through Authentic Branding
Accidental, arbitrary, superficial and non-branding. These are a few common approaches to branding. Since they’re all covered in our forthcoming book we’ll only cover...
Don’t Settle for Bland Branding – Take A Step Toward Authenticity
Taking on the idea that branding is unimportant can result in a type of branding we call non-branding. Non-branding — choosing to be a bland brand — doesn’t just hurt...