When you think of the American National Anthem, what comes to mind? Is it the melody? Or the first lines that many of us sang in grade school, or before a baseball game...
Articles
Think Like the Brand You Are
As you’re growing into the brand you want to be — and the leader you want to be — these insights help instill you with the kind of experience and good judgment that we’ve developed over years of experience. And it’s yours for free.
Why Your Brand’s Location Still Matters
More than ever, everyone works, meets, and shops online. It’s no surprise that companies which previously insisted on a brick and mortar location for their workers are...
How to Revive Your Company’s Strategy Culture
Most companies start with goals and a dream of success. But over time, and for multiple reasons, we end up losing our grip on strategy. Let’s talk about how to get back...
Ins and Outs of Branding Your Organization
Here’s a riddle…although if you’ve been reading or listening recently, it’s more of a review question. What do slick, wildly successful brands like Salesforce, Nike,...
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How The Right Constraints Give Direction and Bring Freedom to a Brand
A fish isn’t free in the sky or on the ground. A fish isn’t free on a mountain or in the desert. A fish is only free within certain environments. Oceans, rivers,...
A Website to Make Your Real Estate Brand Stand Out
At Resound, we try not to let our client blend in. At least, not in an area where they should be standing out. That’s because brands that have something special tend to...
Do Your Products and Services Match Your Brand Values?
At Resound, we believe that your company’s brand should drive everything else. In our first post this month we set out to make our case for this position. Then last...
Brand-Driven Culture: How to Let Your Brand Drive Everything
In our previous post, we explained how crucial brand was to every other area in any business. We used a famous Apple marketing campaign to highlight our position. That...
A Well-Developed Brand is the Cornerstone to Any Good Business
At Resound, we believe that brand — not sales, marketing, or even unique products or services — is the cornerstone of any good business. In masonry, the cornerstone...
Discover the Freedom and Power of Authentic Branding
Authenticity is all the rage right now, but it’s an age-old concept. There has never been a time in history when people willingly did business with people they felt...
Discover Who You Are With The Rapid SWOT Analysis
What can you do today that will build your authenticity? The first thing is to face the truth so you can act quickly on it. The SWOT analysis is a great place to start...
A Good Name is Better than Riches
Why does a good name matter? You might as well ask “why do we do business with people we trust?” There are two parts to authenticity: your own belief in your truth and...
Resound Develops Website for Boston Consultancy
Connie Chandler, owner and principal at IR Strategies, and distinguished Investor Relations Strategist with over 20 years of experience in the industry found herself...