I talk a lot around here about remarkable brands. I also realize that’s fairly vague.
As I’ve worked with hundreds of brands and studied hundreds more, I’ve become very aware of a handful of traits (literally…a handful…five) that the most remarkable brands share.
Purposeful | Authentic | Responsive | Empowering | Transparent
These are the backbone of every remarkable brand on the planet. Brands that don’t have these five characteristics – or are not at least actively and consistently striving to live out these five – cannot become remarkable.
Yes, there are certainly other characteristics found in remarkable brands. In fact, I’d argue there better be more, as every brand should have unique qualities and traits that reflect their unique views, leadership, culture, and behavior.
But these five . . .Read more